This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Affirm collects cart contents, product details, pricing, and page URLs when you use its browser extension or in-app browser to visit merchant websites. This represents a material expansion of the prior disclosure, which only mentioned collecting website domain. The policy states this information is used to provide and improve extension features, provide personalized experiences, and support related services. You can limit collection by disabling the extension in browser settings, uninstalling it, hiding it, or choosing not to use the in-app browser for merchant browsing where an alternative is available.
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"Affirm provides a mechanism to opt out of such disclosures. As explained above, we disclose certain personal information to our merchant partners about customers that have created an Affirm account so that our merchant partners can provide more relevant advertising...Excerpt from Affirm's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Affirm provides a mechanism to opt out of such disclosures. As explained above, we disclose certain personal information to our merchant partners about customers that have created an Affirm account so that our merchant partners can provide more relevant advertising...”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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