This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
An opt-out mechanism exists for merchant marketing data sharing, meaning users who take affirmative action in their account settings can limit this disclosure.
The updated policy explicitly discloses that Affirm collects cart contents, product details, pricing, and page URLs when you use its browser extension or in-app browser to visit merchant websites. This represents a material expansion of the prior disclosure, which only mentioned collecting website domain. The policy states this information is used to provide and improve extension features, provide personalized experiences, and support related services. You can limit collection by disabling the extension in browser settings, uninstalling it, hiding it, or choosing not to use the in-app browser for merchant browsing where an alternative is available.
View change record →You can opt out of Affirm disclosing your information to merchants for marketing by logging into your account at www.affirm.com/u/ and updating your Data Sharing setting under Other Settings.
How other platforms handle this
You may update your Privacy Settings, including opting out of cookies and other tracking technologies.
You may exercise the abovementioned rights free of charge by contacting us at the contact details in the "Contact Information" section of this Policy.
"To opt-out of information disclosure to merchants for marketing, log into your Affirm account at www.affirm.com/u/ and update your "Data Sharing" setting... under "Other Settings".Excerpt from Affirm's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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An opt-out mechanism exists for merchant marketing data sharing, meaning users who take affirmative action in their account settings can limit this disclosure.
You can opt out of Affirm disclosing your information to merchants for marketing by logging into your account at www.affirm.com/u/ and updating your Data Sharing setting under Other Settings.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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