Affirm · Affirm Privacy Policy · View original document ↗

Affirm uses information for AI and machine learning

High severity High confidence Explicitdocumentlanguage Common · 215 of 352 platforms
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This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Affirm's use of customer data to train or utilize AI and machine learning tools means personal information may inform automated systems whose outputs affect users.

Recent Activity

This document changed recently

Medium Jun 3, 2026

The updated Privacy Policy establishes that Affirm qualifies as a financial institution under the Gramm-Leach-Bliley Act, meaning personal information collected in connection with Affirm services is governed by federal banking law rather than applicable state privacy laws. The policy now explicitly discloses collection of identity and profile information including full name, date of birth, Social Security number, email, mailing address, phone number, and password. The updated terms also disclose new data sharing arrangements with fraud prevention, identity verification, and risk intelligence providers, which were not previously detailed. You can contact Affirm's privacy team using the phone number provided in the updated policy to exercise data privacy rights.

View change record →

Consumer impact (what this means for users)

Affirm may use your information in AI and machine learning tools, as well as for research, product development, and merchant relationship building.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals...

Mailchimp Medium

Mailchimp uses a combination of automated and human detection review processes to ensure that Members are complying with our Standard Terms of Use and this Acceptable Use Policy.

Lyft Medium

We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.

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▸ View Original Clause Language DOCUMENT RECORD
"
Understand our customer base may be used to conduct research and analysis, develop new or improved products and Services, in the utilization of artificial intelligence and/or machine learning tools, and to build relationships with merchant partners.

— Excerpt from Affirm's Affirm Privacy Policy

Applicable regulations

GDPR
European Union

Provision details

Document information
Document
Affirm Privacy Policy
Entity
Affirm
Document last updated
March 24, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-029645
Document ID
CA-D-00168
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
14612e5d4e154bb0a5181a10837054a0e2bd38f2d20df5efbd7e3d764f0cae52
Analysis generated
May 7, 2026 19:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Affirm
Document: Affirm Privacy Policy
Record ID: CA-P-029645
Captured: 2026-05-07 19:04:44 UTC
SHA-256: 14612e5d4e154bb0…
URL: https://conductatlas.com/platform/affirm/affirm-privacy-policy/provision/CA-P-029645/affirm-uses-information-for-ai-and-machine-learning/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Affirm's Affirm uses information for AI and machine learning clause do?

Affirm's use of customer data to train or utilize AI and machine learning tools means personal information may inform automated systems whose outputs affect users.

How does this clause affect you?

Affirm may use your information in AI and machine learning tools, as well as for research, product development, and merchant relationship building.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 215 platforms. See the full comparison.

Is ConductAtlas affiliated with Affirm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Affirm.