Affirm · Affirm Privacy Policy · View original document ↗

Affirm does not respond to Do Not Track signals

Medium severity High confidence Explicitdocumentlanguage Common · 273 of 352 platforms
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This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users who rely on DNT signals to limit tracking will not have those signals honored by Affirm, meaning DNT-based opt-outs have no effect with Affirm.

Recent Activity

This document changed recently

Medium Jun 3, 2026

The updated Privacy Policy establishes that Affirm qualifies as a financial institution under the Gramm-Leach-Bliley Act, meaning personal information collected in connection with Affirm services is governed by federal banking law rather than applicable state privacy laws. The policy now explicitly discloses collection of identity and profile information including full name, date of birth, Social Security number, email, mailing address, phone number, and password. The updated terms also disclose new data sharing arrangements with fraud prevention, identity verification, and risk intelligence providers, which were not previously detailed. You can contact Affirm's privacy team using the phone number provided in the updated policy to exercise data privacy rights.

View change record →

Consumer impact (what this means for users)

Sending a DNT signal has no effect on Affirm's data practices; only legally required signals such as GPC will be honored.

How other platforms handle this

Faire Medium

YOU UNDERSTAND THAT FAIRE DOES NOT SCREEN OR INQUIRE INTO THE BACKGROUND OF ANY USERS OF THE SERVICES, NOR DOES FAIRE MAKE ANY ATTEMPT TO VERIFY THE STATEMENTS OF USERS OF THE SERVICES.

Zillow Medium

Any non-binding quotes provided by the Zillow Companies for Third-Party Providers' financial products are not intended to be official Loan Estimates as defined in the Real Estate Settlement Procedures Act or the Truth in Lending Act...

Shopify Medium

If you would like to submit a legally binding request to demand someone else's Personal Data (for example, if you have a subpoena or court order), please review our Guidelines for Legal Requests.

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▸ View Original Clause Language DOCUMENT RECORD
"
we do not currently recognize or respond to DNT signals. However, as mentioned above, we do honor legally required browser-based signals such as GPC.

— Excerpt from Affirm's Affirm Privacy Policy

Provision details

Document information
Document
Affirm Privacy Policy
Entity
Affirm
Document last updated
March 24, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-029726
Document ID
CA-D-00168
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
14612e5d4e154bb0a5181a10837054a0e2bd38f2d20df5efbd7e3d764f0cae52
Analysis generated
May 7, 2026 19:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Affirm
Document: Affirm Privacy Policy
Record ID: CA-P-029726
Captured: 2026-05-07 19:04:44 UTC
SHA-256: 14612e5d4e154bb0…
URL: https://conductatlas.com/platform/affirm/affirm-privacy-policy/provision/CA-P-029726/affirm-does-not-respond-to-do-not-track-signals/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Affirm's Affirm does not respond to Do Not Track signals clause do?

Users who rely on DNT signals to limit tracking will not have those signals honored by Affirm, meaning DNT-based opt-outs have no effect with Affirm.

How does this clause affect you?

Sending a DNT signal has no effect on Affirm's data practices; only legally required signals such as GPC will be honored.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Affirm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Affirm.