Activision retains your personal information for as long as needed to provide services and fulfill the purposes described in the policy, subject to applicable legal requirements.
The absence of specific, enumerated data retention periods in the visible policy text means users may not be able to anticipate when their data will be deleted, and should proactively submit deletion requests when they no longer use Activision services.
Cross-platform context
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Compare across platforms →Without specific retention periods disclosed, users cannot know how long their personal data is kept, which affects their ability to understand and exercise deletion rights.
REGULATORY FRAMEWORK: Data retention obligations are governed by GDPR Art. 5(1)(e) (storage limitation principle — data kept no longer than necessary for the purpose), Art. 13(2)(a) (obligation to disclose retention periods or criteria at point of collection); CCPA §1798.100(a)(3) (right to know the length of time the business intends to retain each category of personal information); and UK GDPR equivalent provisions. The ICO and EU DPAs have identified unclear retention policies as a compliance gap.
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