Activision · Activision Privacy Policy

Data Retention

Medium severity
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What it is

Activision retains your personal information for as long as needed to provide services and fulfill the purposes described in the policy, subject to applicable legal requirements.

Consumer impact (what this means for users)

The absence of specific, enumerated data retention periods in the visible policy text means users may not be able to anticipate when their data will be deleted, and should proactively submit deletion requests when they no longer use Activision services.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    If you no longer use Activision services, submit a data deletion request through Activision's privacy portal to request erasure of your personal information rather than waiting for automatic retention expiry.

Cross-platform context

See how other platforms handle Data Retention and similar clauses.

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Why it matters (compliance & risk perspective)

Without specific retention periods disclosed, users cannot know how long their personal data is kept, which affects their ability to understand and exercise deletion rights.

View original clause language
To provide you with great games and make them better, Activision Publishing, Inc. ('Activision') will collect both personal information and non-personal information (collectively, 'Information') and act as the data controller regarding your personal information. We take care of how your Information is processed and used.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: Data retention obligations are governed by GDPR Art. 5(1)(e) (storage limitation principle — data kept no longer than necessary for the purpose), Art. 13(2)(a) (obligation to disclose retention periods or criteria at point of collection); CCPA §1798.100(a)(3) (right to know the length of time the business intends to retain each category of personal information); and UK GDPR equivalent provisions. The ICO and EU DPAs have identified unclear retention policies as a compliance gap.

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Applicable agencies

  • FTC
    The FTC can take action against companies that retain consumer data beyond what is disclosed or necessary, treating it as an unfair or deceptive practice under Section 5 of the FTC Act.
    File a complaint →

Provision details

Document information
Document
Activision Privacy Policy
Entity
Activision
Document last updated
April 29, 2026
Tracking information
First tracked
April 18, 2026
Last verified
April 18, 2026
Record ID
CA-P-003057
Document ID
CA-D-00308
Evidence Provenance
Source URL
Wayback Machine
SHA-256
6e06cfe496f382ae1146d1aec7e46cbbd739a4c0507254fbb5ba12ebe49d87b0
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Activision | Document: Activision Privacy Policy | Record: CA-P-003057
Captured: 2026-04-18 12:06:35 UTC | SHA-256: 6e06cfe496f382ae…
URL: https://conductatlas.com/platform/activision/activision-privacy-policy/data-retention/
Accessed: May 2, 2026
Classification
Severity
Medium
Categories

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