SoFi updated its cookie and tracking technologies disclosure on the Terms of Service page on June 10, 2026. The prior language stated that SoFi uses pixels and tracking technologies to collect information and shares this with social media, advertising, and analytics partners; if users did not make a selection, they agreed to these uses. The updated language introduces a Privacy Preference Center that provides category-specific cookie controls (Functional Cookies, Performance Cookies, Targeting Cookies, and Strictly Necessary Cookies), allows users to reject all optional cookies or manage individual cookie category settings, and explains that blocking certain cookies may affect site functionality and available services. Users now have explicit granular control over most tracking technologies rather than an implicit consent model.
The updated terms establish a Privacy Preference Center that gives you control over which types of cookies and tracking technologies are used on SoFi's website. Previously, SoFi stated that if you did not make a selection, you agreed to use of pixels and tracking technologies shared with social media, advertising, and analytics partners. The revised language divides cookies into categories: Strictly Necessary Cookies (always active, required for site function), Functional Cookies, Performance Cookies, and Targeting Cookies. You can now reject all optional cookies using a 'Reject All' button, manage individual cookie categories, or accept all. The terms note that blocking certain cookies may reduce site functionality and available services. You can change your cookie preferences at any time through the Privacy Preference Center.
The updated terms establish explicit user control over tracking and data collection on SoFi's website, replacing a prior model where non-selection of preferences implied consent. This shift reflects regulatory alignment with GDPR and CCPA requirements for affirmative consent to non-essential tracking. For users, it creates actionable control over what data is collected and shared; for SoFi, it establishes a documented consent mechanism that may reduce privacy liability.
→ Access the Privacy Preference Center on SoFi's website to review and select which cookie categories you wish to allow or reject.
→ Use the 'Reject All' button to disable all non-essential cookies, or manage individual cookie categories under Functional, Performance, and Targeting.
→ Review the explanation of each cookie type to understand how they affect site functionality before making your selection.
→ If you do not interact with the Privacy Preference Center, the default consent settings will apply as displayed.
→ Blocking certain types of cookies may reduce site functionality and limit some services SoFi is able to offer, as stated in the updated terms.
This is the 3rd significant Transparency Removal change SoFi has made since ConductAtlas began monitoring.
ConductAtlas has recorded 5 material changes to this document (since May 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, SoFi has made 9 significant changes.
5 of SoFi's significant changes have been classified as negative for consumers.
Replaces implicit consent model with explicit, granular category-based cookie controls (Strictly Necessary, Functional, Performance, Targeting); users can reject all optional cookies.
Remain always-active and non-optional; required for site function; all other cookie categories now permit user opt-out.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi replaced an implicit-consent model ('if you do not make a selection, you agree') with an explicit category-based consent framework featuring a Privacy Preference Center and 'Reject All' functionality. This aligns with GDPR and CCPA consent standards requiring prior affirmative consent for non-essential data collection and tracking. Organizations using SoFi's services or subject to similar privacy regulations should note this shift: it demonstrates movement toward granular, user-controlled consent as a standard expectation. No immediate compliance obligation arises for third parties, but this reflects broader regulatory momentum toward explicit consent models.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002827.
SoFi increased the rewards offered through its Credit Score Monitoring Referral Program. Referrers now receive 1,500 rewards points (equivalent to …
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