OpenAI's privacy policy was updated on March 6, 2026, with changes to how it describes data uses and disclosures. The updated policy removed explicit language about receiving data from advertisers to measure ad effectiveness for Free and Go users, and removed mention of direct marketing to promote products and services. The revised policy now refers to vendors and service providers without explicitly naming marketing partners, and adds a new reference to a Korea-specific addendum for users in the Republic of Korea.
Consumers: Users are no longer explicitly told that advertiser data is used to measure how well ads perform on the platform.
Consumers: The policy no longer explicitly states that OpenAI uses data to promote its products through direct marketing, though communication about services and events remains authorized.
Consumers: Korean users now have a separate document they must review for region-specific privacy rules and practices.
The updated policy removes explicit disclosure that OpenAI receives information from advertisers and other data partners to measure ad effectiveness for Free and Go users. The revised language no longer describes direct marketing practices, though the policy continues to authorize communication about services and events. A new reference to a Korea-specific addendum has been added for users in the Republic of Korea. The removal of advertiser data partner language means these practices are no longer explicitly disclosed in the main policy, though their status in regional addenda or other documents is unclear.
→ Review OpenAI's updated privacy policy to identify what data uses are now disclosed
→ If in the Republic of Korea, consult the Korea-specific addendum referenced in the policy
→ Consider contacting OpenAI support if you need clarification on whether advertiser data partnerships continue or have ended
Removed language stating OpenAI receives data from advertisers to measure ad effectiveness for Free and Go users.
Removed language describing promotion of products and services through direct marketing and assessment of effectiveness.
Added new reference directing users in the Republic of Korea to a separate privacy addendum.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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