Zillow · Zillow Privacy Notice · View original document ↗

Text Messaging Consent Data Collection

Low severity High confidence Explicitdocumentlanguage Unique · 0 of 352 platforms
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Document Record

What it is

The policy states that when a user consents to receive promotional calls or text messages, Zillow collects the user's IP address and a timestamp of consent as proof of that consent. This consent data is stated to be shared with third parties only for the purpose of proving that consent was given.

This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that Zillow generates and retains a consent audit trail including IP address and timestamp when users opt into promotional communications. The policy's restriction on sharing this data solely for proof-of-consent purposes is relevant to compliance with TCPA documentation requirements for promotional text messaging.

Consumer impact (what this means for users)

Under this clause, opting in to promotional calls or text messages from Zillow results in Zillow collecting and retaining the user's IP address and consent timestamp as part of a proof-of-consent record. This consent data may be shared with third parties for the limited stated purpose of proving consent was given.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    To opt out of promotional text messages or calls, follow the opt-out instructions provided in any promotional communication received, or contact Zillow at privacy@zillow.com to update your communication preferences.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
Consents: If you grant consent to us, such as consent to receive calls or text messages from us containing promotional content, we may generate or collect additional usage data (including your IP address, timestamp of your consent), referred to as text messaging originator opt-in data, to establish proof that you gave your consent. We will not share your consent or usage data with any third parties, except to prove that you gave your consent.

Excerpt from Zillow's Privacy Notice

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: The collection of consent documentation including IP address and timestamp engages the Telephone Consumer Protection Act (TCPA), which requires express written consent for promotional text messages and calls to mobile numbers. Maintaining proof-of-consent records is a TCPA compliance practice. The FTC and FCC share oversight of TCPA compliance. State-level TCPA analogues may impose additional requirements. (2) GOVERNANCE EXPOSURE: Low to Medium. The consent data collection is a standard TCPA compliance mechanism. The disclosure that consent data may be shared with third parties 'to prove consent' should be evaluated in the context of any third-party platform or messaging service provider that delivers Zillow's promotional communications, to ensure that sharing is limited to the stated purpose. (3) JURISDICTION FLAGS: TCPA applies nationally. California's CCPA may classify the IP address and consent timestamp as personal data subject to disclosure and rights obligations. California also has state-level caller ID and autodialer statutes that interact with federal TCPA requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Messaging service providers receiving consent data from Zillow should be contractually restricted to using it solely for proof-of-consent purposes consistent with the policy's stated limitation. Data processing agreements should reflect this restriction. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether Zillow's consent collection mechanism (capturing IP address and timestamp) satisfies the documentation standards required under current TCPA regulatory guidance, including FCC rules on express written consent for promotional messaging.

Full institutional analysis

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Applicable agencies

  • FTC
    The FTC has authority over deceptive or unfair practices in promotional communications, including compliance with consent requirements for text messaging campaigns.
    File a complaint →

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-014896
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7a85d45391ca5c25d495e4c7c8b16f8c9871c0dd96827c29eb8c5c07ec4608bc
Analysis generated
July 9, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-014896
Captured: 2026-07-09 06:40:17 UTC
SHA-256: 7a85d45391ca5c25…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/provision/CA-P-014896/text-messaging-consent-data-collection/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Zillow's Text Messaging Consent Data Collection clause do?

This provision establishes that Zillow generates and retains a consent audit trail including IP address and timestamp when users opt into promotional communications. The policy's restriction on sharing this data solely for proof-of-consent purposes is relevant to compliance with TCPA documentation requirements for promotional text messaging.

How does this clause affect you?

Under this clause, opting in to promotional calls or text messages from Zillow results in Zillow collecting and retaining the user's IP address and consent timestamp as part of a proof-of-consent record. This consent data may be shared with third parties for the limited stated purpose of proving consent was given.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.