Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
The policy states that when a user contacts an agent, requests a tour, or submits a similar request, Zillow may share the user's name, email, phone number, home search history, and saved or liked properties with the relevant real estate professional. The policy characterizes this sharing as occurring 'at your direction,' meaning it is triggered by the user's own request actions on the platform.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that a user's home search history, including properties saved or liked, is disclosed to real estate professionals when the user submits contact or tour requests. Real estate professionals receiving this data operate under their own privacy notices, which may differ from Zillow's, creating a context in which Zillow's privacy protections no longer govern how that data is used.
Interpretive note: Whether the 'at your direction' characterization satisfies applicable state privacy law exceptions to sale or sharing definitions depends on jurisdiction-specific regulatory interpretation and enforcement posture.
Under this clause, submitting a contact, tour, or inquiry request through Zillow's platform constitutes direction to share the user's contact information and property search history with the receiving real estate professional. The policy directs users to consult the privacy notice of the relevant real estate professional for information on how they process the shared personal data.
Cross-platform context
See how other platforms handle Data Sharing With Real Estate Business Partners and similar clauses.
Compare across platforms →Monitoring
Zillow has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"At your direction, we may share your personal data with our business partners, including real estate professionals (such as agents, brokers, property managers, and builders), to facilitate the services you request. The type of data shared varies based on the nature of your interaction with our services and the specific business partner's role and typically includes your contact information you provide as well as your search histories and insights derived from those histories. For example, if you make a request to get in contact with an agent, tour a home, or submit other requests, we may share your contact information and other content provided (e.g., name, email, phone number) and history of home or other property searches, including those you may have saved or liked, with a real estate professional for the purpose of responding to and assisting with your request.Excerpt from Zillow's Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages state privacy statutes to the extent the shared data categories (contact information, search history, behavioral inferences) fall within covered data types, and the disclosure to real estate professionals may constitute a sale or sharing of personal data under CCPA depending on the nature of the business relationship between Zillow and those professionals. The FTC has general authority over deceptive practices in data disclosures. FCRA and GLBA carve-outs noted elsewhere in the notice may be relevant if the real estate professionals are acting in lending or credit-related capacities. (2) GOVERNANCE EXPOSURE: Medium. The characterization of this sharing as occurring 'at your direction' is a legal framing that may affect how the disclosure is classified under state privacy statutes (some statutes exempt user-directed disclosures from sale or sharing characterizations). Whether this framing satisfies applicable statutory requirements across all relevant jurisdictions is a question that depends on enforcement interpretation. (3) JURISDICTION FLAGS: California (CCPA/CPRA) is the primary jurisdiction of concern, as the statute's analysis of whether a disclosure constitutes a sale or sharing depends on whether adequate consideration flows between Zillow and the receiving real estate professional. The 'at your direction' framing may qualify for an exception, but this is subject to regulatory interpretation. (4) CONTRACT AND VENDOR IMPLICATIONS: Real estate professionals receiving personal data through this mechanism are not characterized as service providers bound by Zillow's contractual restrictions, as the policy directs users to the professionals' own privacy notices. This means Zillow does not assert contractual control over downstream use of the shared data by real estate professionals. (5) COMPLIANCE CONSIDERATIONS: Compliance teams reviewing Zillow integrations (e.g., Follow Up Boss connections) should assess whether data flows from Zillow to real estate professional platforms are adequately documented, and whether the 'at your direction' characterization is consistent with the user experience and disclosure mechanics at the point of data sharing.
This provision establishes that a user's home search history, including properties saved or liked, is disclosed to real estate professionals when the user submits contact or tour requests. Real estate professionals receiving this data operate under their own privacy notices, which may differ from Zillow's, creating a context in which Zillow's privacy protections no longer govern how that data is …
Under this clause, submitting a contact, tour, or inquiry request through Zillow's platform constitutes direction to share the user's contact information and property search history with the receiving real estate professional. The policy directs users to consult the privacy notice of the relevant real estate professional for information on how they process the shared personal data.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.