The policy states Zillow may collect approximate location inferred from IP address automatically, and may collect precise GPS geolocation data if the user grants permission through device or browser settings. The stated purpose for precise geolocation collection is to provide property information near the user's location.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Zillow collects two distinct categories of location data: approximate location derived from IP address (collected without specific user permission) and precise GPS coordinates (collected only with device-level permission). Several state privacy laws treat precise geolocation as sensitive personal data subject to heightened consent or opt-out requirements, which may interact with this provision's scope.
Significantly expanded to distinguish between derived location (IP-based) and precise GPS location, adding technical specificity and emphasizing device settings control.
View full change record →Under this clause, Zillow will collect approximate location from IP address during normal platform use, while precise GPS location requires affirmative user permission granted through device or browser settings. Users can withdraw permission for precise geolocation collection by adjusting location services settings in their mobile device or browser, as described in the Choices About Your Data section of the policy.
Cross-platform context
See how other platforms handle Precise Geolocation Data Collection and similar clauses.
Compare across platforms →"We may collect information about the location of your device, such as information derived from your device (e.g., based on a browser or device's IP address). We may also collect more precise geolocation (e.g., GPS latitude and longitude) of your device, if you permit us to collect this information via your device settings when you choose to share it with us through your device or browser settings for purposes of facilitating our services, such as to provide you with information about properties near you.Excerpt from Zillow's Privacy Notice
(1) REGULATORY LANDSCAPE: Precise geolocation data is classified as sensitive personal information under the CCPA/CPRA, which imposes heightened processing requirements including the right to limit use and disclosure of sensitive personal information.
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This provision establishes that Zillow collects two distinct categories of location data: approximate location derived from IP address (collected without specific user permission) and precise GPS coordinates (collected only with device-level permission). Several state privacy laws treat precise geolocation as sensitive personal data subject to heightened consent or opt-out requirements, which may interact with this provision's scope.
Under this clause, Zillow will collect approximate location from IP address during normal platform use, while precise GPS location requires affirmative user permission granted through device or browser settings. Users can withdraw permission for precise geolocation collection by adjusting location services settings in their mobile device or browser, as described in the Choices About Your Data section of the policy.
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