The policy states that Zillow's disclosure of device identifiers, hashed email addresses, cookie IDs, and interest inferences to advertising networks, social networks, and advertising partners may qualify as the sale of personal data or targeted advertising under applicable state privacy laws. The policy separately notes that Zillow does not sell or share for targeted advertising the personal data of individuals known to be under 18.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Zillow's data disclosures to advertising partners may trigger opt-out obligations under state privacy statutes including the CCPA, requiring Zillow to provide and honor opt-out mechanisms and potentially to disclose the categories of personal data involved in such transfers. Compliance teams should evaluate whether Zillow's Privacy Portal opt-out infrastructure satisfies the requirements of each state privacy law under which a covered user resides.
Expanded from simple opt-out language to detailed definition of sale/sharing including cross-context behavioral advertising, and removed explicit opt-out mechanism reference.
View full change record →Under this provision, users' device identifiers, hashed email addresses, cookie IDs, and inferred interest profiles may be disclosed to advertising networks and social networks in ways that state privacy law may characterize as a sale. Eligible users may opt out of this processing through Zillow's Privacy Portal, subject to applicable state law limitations and exceptions.
Cross-platform context
See how other platforms handle Personal Data Sale and Targeted Advertising Disclosure and similar clauses.
Compare across platforms →"Our disclosure of personal data to the following categories of third parties may qualify as the sale of personal data, or the sharing or processing of personal data for the purpose of displaying advertisements that are selected based on personal data obtained or inferred over time from an individual's activities across businesses or distinctly-branded websites, applications, or other services (otherwise known as 'targeted advertising' or 'cross-context behavioral advertising') under certain privacy laws: Advertising networks and social networks: we may share device identifiers, a hashed identifier (such as a hashed email address), cookie ID or other internet/network information; inferences about your interests and preferences, for the purpose of displaying targeted advertisements.Excerpt from Zillow's Privacy Notice
(1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act (CCPA) as amended by the CPRA, which requires businesses to disclose and honor opt-out rights for the sale of personal data and for …
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This provision establishes that Zillow's data disclosures to advertising partners may trigger opt-out obligations under state privacy statutes including the CCPA, requiring Zillow to provide and honor opt-out mechanisms and potentially to disclose the categories of personal data involved in such transfers. Compliance teams should evaluate whether Zillow's Privacy Portal opt-out infrastructure satisfies the requirements of each state privacy law …
Under this provision, users' device identifiers, hashed email addresses, cookie IDs, and inferred interest profiles may be disclosed to advertising networks and social networks in ways that state privacy law may characterize as a sale. Eligible users may opt out of this processing through Zillow's Privacy Portal, subject to applicable state law limitations and exceptions.
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