This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
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"On your mobile device, you may be able to limit interest-based advertising through your device settings by selecting "limit ad tracking" (iOS) or "opt-out of interest based ads" (Android).Excerpt from Zillow's Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “On your mobile device, you may be able to limit interest-based advertising through your device settings by selecting "limit ad tracking" (iOS) or "opt-out of interest based ads" (Android).”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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