Provision record
Zillow · Zillow Privacy Notice · View original document ↗

Interest-Based Advertising via Third Parties

High severity High confidence Explicit document language Common · 217 of 352 platforms

Key Facts

May Zillow participate in interest-based advertising?
Zillow may participate in interest-based advertising and use third-party advertising companies to serve users targeted advertisements based on their browsing history.
What may third-party advertising companies do for Zillow?
Zillow may participate in interest-based advertising and use third-party advertising companies to serve users targeted advertisements based on their browsing history.
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This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' browsing histories are used as the basis for targeting, and the targeting is carried out not only by Zillow but potentially by external third-party advertising companies.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 921 other provisions on other platforms.

Consumer impact (what this means for users)

A user's browsing history may be used by Zillow and third-party advertising companies to deliver targeted advertisements to that user.

How other platforms handle this

Tinder Medium

This is still Your Content, and you are responsible for it and its accuracy, as well as your use of it on our Services and any and all decisions made, actions taken, and failures to take action based on Your Content.

ActiveCampaign Medium

Due to the nature of the AI Features, generated Marketing Content may not be unique across users and the AI Features may generate the same or similar Marketing Content for other users.

GitHub Medium

We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history.

Excerpt from Zillow's Privacy Notice

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-043624
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7a85d45391ca5c25d495e4c7c8b16f8c9871c0dd96827c29eb8c5c07ec4608bc
Analysis generated
July 9, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-043624
Captured: 2026-07-09 06:40:17 UTC
SHA-256: 7a85d45391ca5c25…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/provision/CA-P-043624/interest-based-advertising-via-third-parties/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zillow's Interest-Based Advertising via Third Parties clause do?

Users' browsing histories are used as the basis for targeting, and the targeting is carried out not only by Zillow but potentially by external third-party advertising companies.

How does this clause affect you?

A user's browsing history may be used by Zillow and third-party advertising companies to deliver targeted advertisements to that user.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.