The policy states that Zillow uses generative artificial intelligence and machine learning as part of its day-to-day business operations, including for purposes of helping users find homes and connecting them with real estate professionals, lenders, and property managers. The policy references alignment with Zillow's AI Principles but does not detail those principles within the notice itself.
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses that personal data collected across Zillow's platform may be processed using generative AI and machine learning systems. The reference to external AI Principles without incorporating their substance into the privacy notice means users and compliance teams must consult a separate document to assess the scope of AI-related data processing.
Interpretive note: The substantive scope of AI and machine learning data processing is not detailed within this notice and requires review of Zillow's separately referenced AI Principles document.
New provision explicitly authorizing use of personal data with generative AI and machine learning, indicating Zillow's incorporation of advanced AI technologies and referencing separate AI Principles governance.
View full change record →Under this provision, personal data including search histories, contact information, and behavioral inferences may be processed by Zillow's generative AI and machine learning systems as part of service delivery. The specific data inputs, model types, retention practices for AI-processed data, and human review mechanisms are not described within this privacy notice.
Cross-platform context
See how other platforms handle Generative AI and Machine Learning Use of Personal Data and similar clauses.
Compare across platforms →"Facilitate our day-to-day business operations, such as helping you find your next home, or connect with a real estate professional, lender, or property manager, including using generative artificial intelligence and machine learning in line with Our AI PrinciplesExcerpt from Zillow's Privacy Notice
(1) REGULATORY LANDSCAPE: AI use of personal data engages state privacy statutes that include automated decision-making provisions, including the CPRA (which grants California residents the right to opt out of automated decision-making in certain contexts) …
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This provision discloses that personal data collected across Zillow's platform may be processed using generative AI and machine learning systems. The reference to external AI Principles without incorporating their substance into the privacy notice means users and compliance teams must consult a separate document to assess the scope of AI-related data processing.
Under this provision, personal data including search histories, contact information, and behavioral inferences may be processed by Zillow's generative AI and machine learning systems as part of service delivery. The specific data inputs, model types, retention practices for AI-processed data, and human review mechanisms are not described within this privacy notice.
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