Zelle and its advertising partners use tracking technologies to build a profile of your interests and show you targeted ads on the Zelle website and on other websites you visit.
This analysis describes what Zelle's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision means your browsing activity on zelle.com, including pages you visit and interactions you have, can follow you to other websites in the form of targeted advertisements.
Zelle's website now operates under a binding privacy notice that requires you to expressly consent to the collection, use, disclosure, and retention of your personal information as a condition of visiting the site. The policy states that by using the website, you consent to these practices, and you should not use the site if you disagree. This represents a shift from marketing content to enforceable legal terms that govern what data is collected from website visitors and how it may be used. You can review the full privacy notice in the footer of zelle.com pages or request a copy via email at zelleprivacy@earlywarning.com to understand what specific data practices apply to your visit.
View change record →Personal identifiers and internet activity data collected on zelle.com are shared with advertising service providers and third-party networks and may be used to target you with ads across the broader web, with the underlying data retained for up to 26 months.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We and our service providers/ third parties may also use online tracking technologies for cross-context behavioral advertising, including to help manage and display advertisements to you and to tailor advertisements to your interests. Our service providers/ third parties may use their technology to advertise products and services tailored to your interests which may appear either on our Website and/or on other websites/digital properties.Excerpt from Zelle's Privacy Policy
REGULATORY LANDSCAPE: This provision directly implicates CPRA's definition of 'sharing' personal information for cross-context behavioral advertising, which triggers opt-out rights equivalent to those for sales of personal information.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision means your browsing activity on zelle.com, including pages you visit and interactions you have, can follow you to other websites in the form of targeted advertisements.
Personal identifiers and internet activity data collected on zelle.com are shared with advertising service providers and third-party networks and may be used to target you with ads across the broader web, with the underlying data retained for up to 26 months.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zelle.