Zelle Privacy Policy

This document is the Zelle.com Website Privacy Notice, governing data collection and processing activities conducted through the zelle.com website only, with consent established by the terms stating 'by using this Website, you expressly consent to our collection, use, disclosure, and retention of your Personal Information as described in this Privacy Notice, including future updates.' The notice discloses collection of personal identifiers, browsing and interaction data, transaction information from fraud reports, and address and telephone data, with the terms authorizing disclosure to network financial institutions, service providers, law enforcement, and third parties for cross-context behavioral advertising. A notable operational distinction is the document's explicit confirmation that Zelle.com website data may be shared with service providers and third parties for cross-context behavioral advertising, while simultaneously asserting no sale of personal information, a distinction that engages U.S. state privacy law definitions around 'sharing' versus 'selling.' The notice explicitly limits its scope to the zelle.com website and states it does not govern the Zelle payment service itself, which is subject to separate privacy notices governed by participating financial institutions. Applicable regulatory frameworks include the California Consumer Privacy Act as amended by CPRA, COPPA with respect to minors under 13, and the FTC Act governing unfair or deceptive practices; the document's B2B-specific California rights section and its acceptance of Global Privacy Control signals reflect current CPRA compliance posture, though enforcement applicability to B2B interactions under CCPA involves interpretive complexity that legal teams should evaluate.