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The provision operationalizes data deletion by distinguishing between functional removal (stopping active use in personalization) and complete data removal from backend systems, establishing a defined timeline that reflects the technical requirements of safe data destruction across distributed storage infrastructure.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users who delete data from their Google Account will experience immediate discontinuation of that data's use in personalization services, though the data remains subject to a standard 2-month deletion window from storage systems before permanent removal is completed.
How other platforms handle this
If you follow the instructions here, your account will be deactivated and your data will be queued for deletion. When deactivated, your X account, including your display name, username, and public profile, will no longer be viewable on X.com, X for iOS, and X for Android. For up to 30 days after dea...
When you delete your account, your profile is no longer visible to other users and disassociated from content you posted under that account. Please note, however, that the posts, comments, and messages you submitted prior to deleting your account will still be visible to others unless you first dele...
We retain your personal information for as long as necessary to provide you with our Services and for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Even after you delete your account, we may retain certain information as requ...
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"When you delete data in your Google Account, we immediately start the process of removing it from the product and our systems. First, we aim to immediately remove it from view and the data may no longer be used to personalize your Google experience. We then begin a process designed to safely and completely delete the data from our storage systems. Safe deletion is important to protect our users and customers from accidental data loss. As a result, deletions can sometimes take around 2 months from the time of deletion.— Excerpt from YouTube Ads's Google Privacy Policy
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The provision operationalizes data deletion by distinguishing between functional removal (stopping active use in personalization) and complete data removal from backend systems, establishing a defined timeline that reflects the technical requirements of safe data destruction across distributed storage infrastructure.
Users who delete data from their Google Account will experience immediate discontinuation of that data's use in personalization services, though the data remains subject to a standard 2-month deletion window from storage systems before permanent removal is completed.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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