Under CCPA/CPRA, sharing data for cross-context behavioral advertising is treated as a 'sale' of personal information, giving California residents the right to opt out.
Yelp collects extensive personal data including precise geolocation, phone call recordings, device identifiers, and browsing behavior, which is shared with advertising partners and third-party businesses for targeted marketing. Consumers' data may be sold or shared with third parties for cross-context behavioral advertising without explicit opt-in consent for most users. You can opt out of the sale or sharing of your personal information by visiting Yelp's privacy settings or submitting a request at https://www.yelp.com/ccpa_request.