AI processing of personal data raises additional privacy risks including inferences about sensitive characteristics and potential for automated decision-making affecting users.
Yelp collects extensive personal data including precise geolocation, phone call recordings, device identifiers, and browsing behavior, which is shared with advertising partners and third-party businesses for targeted marketing. Consumers' data may be sold or shared with third parties for cross-context behavioral advertising without explicit opt-in consent for most users. You can opt out of the sale or sharing of your personal information by visiting Yelp's privacy settings or submitting a request at https://www.yelp.com/ccpa_request.