X · X Terms of Service · View original document ↗

Advertising as Condition of Free Service Access

Medium severity High confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes advertising as a contractual condition of free access, which means X can share relevant profile and behavioral data with advertising partners as part of the agreed exchange, subject to the Privacy Policy's permissions.

Consumer impact (what this means for users)

The terms authorize X to suspend or terminate accounts not only for policy violations but also for prolonged inactivity, risk of legal exposure, or commercial inviability, without specifying defined thresholds for these categories. The content license granted to X is described as broad and royalty-free, covering distribution, reproduction, modification, and sublicensing of user-posted content to third parties worldwide. You can review your account activity settings and data download options via X's Settings menu at x.com/settings to export your content before any potential account action.

How other platforms handle this

Groq Medium

There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...

Egnyte Medium

We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...

Smartsheet Medium

When we provide the Service to our customers, we act as a data processor on behalf of those customers. Our customers are the data controllers, meaning that they determine the purposes and means of the processing of personal data that is submitted into the Service. If you are an end user of a custome...

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▸ View Original Clause Language DOCUMENT RECORD
"
You will see advertising on the platform: In exchange for accessing the Services, X and our third-party providers and partners may display advertising to you.

— Excerpt from X's X Terms of Service

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
X Terms of Service
Entity
X
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-007106
Document ID
CA-D-00029
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
157cf8382f333ca75bb590d99d0b0e5078079fbbe34320af1b6c3ce027f13d45
Analysis generated
May 7, 2026 22:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: X
Document: X Terms of Service
Record ID: CA-P-007106
Captured: 2026-05-07 22:56:42 UTC
SHA-256: 157cf8382f333ca7…
URL: https://conductatlas.com/platform/x/x-terms-of-service/advertising-as-condition-of-free-service-access/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does X's Advertising as Condition of Free Service Access clause do?

This clause establishes advertising as a contractual condition of free access, which means X can share relevant profile and behavioral data with advertising partners as part of the agreed exchange, subject to the Privacy Policy's permissions.

Is ConductAtlas affiliated with X?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.