X · X Privacy Policy · View original document ↗

Sharing Data with Advertisers and Business Partners

High severity Unique · 0 of 325 platforms
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Document Record

What it is

X shares your personal data with advertisers and third-party business partners to enable targeted advertising and measure ad performance, including data about your interactions with ads.

This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes X's operational authority to facilitate data exchange between users and advertisers based on ad engagement signals, while creating a user-controlled mechanism to restrict such sharing. The clause specifies that data sharing serves dual functions: enabling advertiser analytics and supporting X's ad targeting infrastructure.

Consumer impact (what this means for users)

Data about your interests, demographics, and ad interactions may be passed to third-party advertisers, reducing your control over who has access to your personal information.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Go to Settings > Privacy and Safety, then navigate to 'Data sharing and off-X activity' to limit sharing with advertising partners. California residents can also use the 'Do Not Sell or Share My Personal Information' option if available.

How other platforms handle this

Roblox Medium

We may share your personal information with third parties in the following circumstances: with service providers who perform services on our behalf; with advertising and analytics partners; with business partners with whom we jointly offer products or services; with other parties with your consent; ...

Stripe Medium

We may share information about you and your transactions with Card Networks and our financial services partners. By accepting this agreement, you authorize Stripe to share your information with these entities for purposes including facilitating your use of the Services, complying with applicable law...

Spotify Medium

We receive some of the data mentioned above from third parties... If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integration possible... We work with technical service partners that giv...

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▸ View Original Clause Language DOCUMENT RECORD
"
Advertisers may learn information from your engagement with their ads on or off X. We also use this information to measure the effectiveness of ads and to help recognize your devices to serve you ads on and off of X. You can control whether X shares your personal information with these partners by using the "Data sharing with business partners" option in your Privacy and Safety settings.

— Excerpt from X's X Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Third-party data sharing for advertising purposes triggers GDPR consent and legitimate interest requirements, CCPA 'sale' and 'sharing' opt-out obligations, and FTC oversight of deceptive data broker-adjacent practices. Compliance teams should assess whether X's disclosures satisfy applicable opt-out and notice requirements.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
X Privacy Policy
Entity
X
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
March 9, 2026
Record ID
CA-P-000268
Document ID
CA-D-00030
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a753145f25a18dc47f017ff4602e862cf254ac2772f4901eeeb85b17bb1bd3c5
Analysis generated
March 6, 2026 20:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: X
Document: X Privacy Policy
Record ID: CA-P-000268
Captured: 2026-03-06 20:49:48 UTC
SHA-256: a753145f25a18dc4…
URL: https://conductatlas.com/platform/x/x-privacy-policy/sharing-data-with-advertisers-and-business-partners/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does X's Sharing Data with Advertisers and Business Partners clause do?

This provision establishes X's operational authority to facilitate data exchange between users and advertisers based on ad engagement signals, while creating a user-controlled mechanism to restrict such sharing. The clause specifies that data sharing serves dual functions: enabling advertiser analytics and supporting X's ad targeting infrastructure.

How does this clause affect you?

Data about your interests, demographics, and ad interactions may be passed to third-party advertisers, reducing your control over who has access to your personal information.

Is ConductAtlas affiliated with X?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.