X shares your personal data with advertisers and third-party business partners to enable targeted advertising and measure ad performance, including data about your interactions with ads.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes X's operational authority to facilitate data exchange between users and advertisers based on ad engagement signals, while creating a user-controlled mechanism to restrict such sharing. The clause specifies that data sharing serves dual functions: enabling advertiser analytics and supporting X's ad targeting infrastructure.
Data about your interests, demographics, and ad interactions may be passed to third-party advertisers, reducing your control over who has access to your personal information.
How other platforms handle this
We may share your personal information with third parties in the following circumstances: With service providers who perform services on our behalf, such as data analytics, marketing, customer service, and technology services. With financial partners, including banks, brokerage firms, and payment pr...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
We may share your information with third parties that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with business partners who offer products or services that...
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"Advertisers may learn information from your engagement with their ads on or off X. We also use this information to measure the effectiveness of ads and to help recognize your devices to serve you ads on and off of X. You can control whether X shares your personal information with these partners by using the "Data sharing with business partners" option in your Privacy and Safety settings.— Excerpt from X's X Privacy Policy
Third-party data sharing for advertising purposes triggers GDPR consent and legitimate interest requirements, CCPA 'sale' and 'sharing' opt-out obligations, and FTC oversight of deceptive data broker-adjacent practices. Compliance teams should assess whether X's disclosures satisfy applicable opt-out and notice requirements.
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This provision establishes X's operational authority to facilitate data exchange between users and advertisers based on ad engagement signals, while creating a user-controlled mechanism to restrict such sharing. The clause specifies that data sharing serves dual functions: enabling advertiser analytics and supporting X's ad targeting infrastructure.
Data about your interests, demographics, and ad interactions may be passed to third-party advertisers, reducing your control over who has access to your personal information.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.