X · X Privacy Policy · View original document ↗

Advertising personalization using collected data

High severity Explicitdocumentlanguage Common ยท 284 of 352 platforms
Get alerted the next time X changes these terms. Get same-day alerts โ†’
Share ๐• Share in Share 🔒 PDF
Monitor governance changes for X Monitor emails you the same day this changes. The archive stays free.
Get same-day alerts โ†’

Get the weekly research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.

This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3398 other provisions on other platforms.

How other platforms handle this

Glassdoor Medium

We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →

Monitoring

X has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Get Monitor Or create a free account →
โ–ธ View Original Clause Language DOCUMENT RECORD
"
We use your information to provide our advertising and sponsored content services subject to your settings, which helps make ads on X more relevant to you.

Excerpt from X's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
X Privacy Policy
Entity
X
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
July 15, 2026
Record ID
CA-P-018737
Document ID
CA-D-00030
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e00919b5d0214be41119319b3de0568b7345a02bcc5b611e80f36e5c0783a3cb
Analysis generated
May 8, 2026 12:18 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: X
Document: X Privacy Policy
Record ID: CA-P-018737
Captured: 2026-05-08 12:18:24 UTC
SHA-256: e00919b5d0214be4โ€ฆ
URL: https://conductatlas.com/platform/x/x-privacy-policy/provision/CA-P-018737/advertising-personalization-using-collected-data/
Accessed: July 23, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Get Compliance

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does X's Advertising personalization using collected data clause do?

The clause states: “We use your information to provide our advertising and sponsored content services subject to your settings, which helps make ads on X more relevant to you.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 284 platforms. See the full comparison.

Is ConductAtlas affiliated with X?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.