X shares your personal data with advertisers and third-party business partners to enable targeted advertising and measure ad performance, including data about your interactions with ads.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes X's operational authority to facilitate data exchange between users and advertisers based on ad engagement signals, while creating a user-controlled mechanism to restrict such sharing. The clause specifies that data sharing serves dual functions: enabling advertiser analytics and supporting X's ad targeting infrastructure.
Data about your interests, demographics, and ad interactions may be passed to third-party advertisers, reducing your control over who has access to your personal information.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
"Advertisers may learn information from your engagement with their ads on or off X. We also use this information to measure the effectiveness of ads and to help recognize your devices to serve you ads on and off of X. You can control whether X shares your personal information with these partners by using the "Data sharing with business partners" option in your Privacy and Safety settings.Excerpt from X's Privacy Policy
Third-party data sharing for advertising purposes triggers GDPR consent and legitimate interest requirements, CCPA 'sale' and 'sharing' opt-out obligations, and FTC oversight of deceptive data broker-adjacent practices.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision establishes X's operational authority to facilitate data exchange between users and advertisers based on ad engagement signals, while creating a user-controlled mechanism to restrict such sharing. The clause specifies that data sharing serves dual functions: enabling advertiser analytics and supporting X's ad targeting infrastructure.
Data about your interests, demographics, and ad interactions may be passed to third-party advertisers, reducing your control over who has access to your personal information.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.