Certain categories of advertising content, including alcohol, gambling, financial products, pharmaceutical products, and political advertising, require prior written approval from X before campaigns may run, with availability varying by country.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers in regulated categories to complete an approval process with X before launching campaigns, creating a procedural prerequisite for campaign eligibility; the absence of defined approval timelines in this document creates potential operational uncertainty for time-sensitive campaigns.
Interpretive note: The document does not specify approval timelines or appeal procedures for restricted content determinations, and the full list of restricted categories is contained in linked external pages rather than enumerated here.
This provision establishes that advertisers in restricted categories cannot run campaigns on X without obtaining prior written approval; the terms do not specify a guaranteed approval timeline, which advertisers in time-sensitive categories such as political advertising should account for in campaign planning.
How other platforms handle this
You must only display this content to members of the residence at which you have a subscription and to others you have invited to view the content (without charge).
Don't create or share defamatory or libelous content that could damage someone's reputation or falsely portray them in a harmful way.
Target does not sell games rated "AO: Adult Only" or movies rated NC-17.
"X accounts must meet certain criteria in order to be eligible to participate in X Ads and use our suite of advertising products.Excerpt from X's Ads Policies
(1) REGULATORY LANDSCAPE: Prior approval requirements for restricted categories interact with sector-specific advertising regulations including FDA rules for pharmaceutical promotion, FCA financial promotion rules in the UK, national gambling advertising laws, and electoral advertising regulations …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision requires advertisers in regulated categories to complete an approval process with X before launching campaigns, creating a procedural prerequisite for campaign eligibility; the absence of defined approval timelines in this document creates potential operational uncertainty for time-sensitive campaigns.
This provision establishes that advertisers in restricted categories cannot run campaigns on X without obtaining prior written approval; the terms do not specify a guaranteed approval timeline, which advertisers in time-sensitive categories such as political advertising should account for in campaign planning.
ConductAtlas has identified this type of provision across 238 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.