The policy places full responsibility on advertisers for ensuring their ads comply with all applicable laws and regulations in every market where their campaigns run, including requirements for honesty and safety.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers to independently verify legal compliance across every jurisdiction where their ads are served, without X providing jurisdiction-specific legal clearance or guidance. The operational implication is that advertisers running multi-market campaigns bear the compliance burden for all applicable national, regional, and local advertising regulations.
This provision establishes that X does not assume legal responsibility for advertiser content; under this clause, advertisers who violate applicable laws in any market remain solely liable for those violations regardless of whether X approved the ad.
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"Advertisers on X are responsible for their X Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully.Excerpt from X's Ads Policies
(1) REGULATORY LANDSCAPE: This provision implicates the FTC Act's prohibition on deceptive advertising in the U.S., the EU's Unfair Commercial Practices Directive, and country-specific advertising standards bodies such as the ASA in the UK and …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision requires advertisers to independently verify legal compliance across every jurisdiction where their ads are served, without X providing jurisdiction-specific legal clearance or guidance. The operational implication is that advertisers running multi-market campaigns bear the compliance burden for all applicable national, regional, and local advertising regulations.
This provision establishes that X does not assume legal responsibility for advertiser content; under this clause, advertisers who violate applicable laws in any market remain solely liable for those violations regardless of whether X approved the ad.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.