The policy establishes categories of content that X will not permit in paid advertising under any circumstances, including ads for illegal products or services, deceptive content, and certain weapons-related content, among others referenced in the policy's linked detail pages.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the absolute limits of permissible advertising content on X; campaigns containing prohibited content are subject to rejection or removal, and accounts submitting prohibited content may face suspension from the advertising platform.
Interpretive note: The full list of prohibited content categories is contained in linked external pages rather than enumerated in this document, making the complete scope of prohibitions uncertain from this document alone.
This provision establishes that certain categories of advertising content will not appear on X under any circumstances; the policy does not specify an appeal mechanism for prohibited content determinations, and the terms reserve enforcement discretion to X.
How other platforms handle this
Assist or permit any persons in engaging in any of the activities described above
When you choose to transfer or upload the Content...to other platforms or websites operated by a third party, you shall do so in compliance with this Agreement and any terms and conditions of use of such other platform or website.
You agree that you will not submit any fake content (including without limitation any username, likeness, or profile) to willfully and credibly impersonate another person, whether actual or fictitious.
"X Advertising Policies apply to monetization on X and X's paid advertising products. Advertisers on X are responsible for their X Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully.Excerpt from X's Ads Policies
(1) REGULATORY LANDSCAPE: Prohibited content categories interact with FTC Act requirements prohibiting deceptive and unfair advertising, as well as federal and state laws governing specific product categories such as firearms, controlled substances, and counterfeit goods.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes the absolute limits of permissible advertising content on X; campaigns containing prohibited content are subject to rejection or removal, and accounts submitting prohibited content may face suspension from the advertising platform.
This provision establishes that certain categories of advertising content will not appear on X under any circumstances; the policy does not specify an appeal mechanism for prohibited content determinations, and the terms reserve enforcement discretion to X.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.