“Clients and Users must close their account(s) in order to opt out of further providing Wealthfront with Personal Information.”
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Account closure is established as the only mechanism for opting out of ongoing Personal Information collection, meaning there is no lighter-touch opt-out available while maintaining an account.
The updated policy discloses that Wealthfront uses automated tools, including large language models, to process documents submitted as part of loan applications and prequalification inquiries. The policy states these tools will not be used to make credit decisions, and that data from automated processing may be used for internal improvements but will not be retained or used by external vendors. Loan applicants and prequalification users should review this disclosure to understand how their submitted documents will be processed.
View change record →The updated policy discloses that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy also states that Wealthfront uses client personal information to train, develop, test, and improve AI-powered features that may be made available to employees and clients; the policy clarifies that outputs from these AI features are informational only and do not constitute investment advice or recommendations. The revised parental notification clause removes the phrase 'without your consent,' meaning parents should contact Wealthfront if they become aware their child has directly provided personal information, regardless of whether consent was given.
View change record →If you want to stop providing Wealthfront with your Personal Information, you must close your account; there is no opt-out that preserves account access.
How other platforms handle this
Introduction If the CCPA is applicable, you have the right to know and understand how we collect, use, disclose, and share your Data, to access your Data, to request that we delete specific Data, to exercise your rights to opt-out...
"Clients and Users must close their account(s) in order to opt out of further providing Wealthfront with Personal Information.Excerpt from Wealthfront's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
Account closure is established as the only mechanism for opting out of ongoing Personal Information collection, meaning there is no lighter-touch opt-out available while maintaining an account.
If you want to stop providing Wealthfront with your Personal Information, you must close your account; there is no opt-out that preserves account access.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wealthfront.