Waze collects your GPS location and information about how you use the app, and may use this data to operate the service, improve it, and for advertising and marketing purposes.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The terms authorize collection and use of real-time GPS location data for advertising purposes in addition to navigation functionality; the detailed scope of data collection is deferred to a separate Privacy Policy incorporated by reference.
Interpretive note: The full scope of location data collection and processing is deferred to a separate Privacy Policy not fully reproduced in this document; the operational significance of the advertising use authorization depends on mechanisms described in that policy.
The updated Terms now establish that you are binding yourself not only to the main Terms of Use but also to Waze's Content Moderation Policy, Community Terms, and Copyright Policy as integral parts of the agreement. This expands the set of rules you must comply with when using the Service. The revised terms also clarify that the Service is intended for users of legal driving age and explicitly describe Waze's advertising model: the Service is free because advertising revenue funds operations, and Waze uses your data to show you targeted ads, with controls available to manage ad personalization preferences.
View change record →Provision renamed to broaden beyond 'driving data' to 'usage data,' and now includes explicit reference to Privacy Policy for additional information.
View full change record →Your precise GPS location and device usage data are collected by Waze and may be used for advertising and marketing, in addition to navigation services. Users who want to understand the full scope of data collection must review the separately published Privacy Policy.
How other platforms handle this
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"When you use the Service, Waze may collect and use technical information about the device you use and your use of the Service, including but not limited to your GPS location, to provide the Service, to develop and improve the Service, and for advertising and marketing purposes. For more information about the data we collect and how we use it, please see our Privacy Policy.Excerpt from Waze's Terms of Use
REGULATORY LANDSCAPE: Real-time GPS location data constitutes sensitive personal data under GDPR and may require explicit consent for processing beyond service delivery under GDPR Article 9 (if combined with health or other sensitive inferences) or …
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The terms authorize collection and use of real-time GPS location data for advertising purposes in addition to navigation functionality; the detailed scope of data collection is deferred to a separate Privacy Policy incorporated by reference.
Your precise GPS location and device usage data are collected by Waze and may be used for advertising and marketing, in addition to navigation services. Users who want to understand the full scope of data collection must review the separately published Privacy Policy.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.