Waze collects your GPS location and information about how you use the app, and may use this data to operate the service, improve it, and for advertising and marketing purposes.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The terms authorize collection and use of real-time GPS location data for advertising purposes in addition to navigation functionality; the detailed scope of data collection is deferred to a separate Privacy Policy incorporated by reference.
Interpretive note: The full scope of location data collection and processing is deferred to a separate Privacy Policy not fully reproduced in this document; the operational significance of the advertising use authorization depends on mechanisms described in that policy.
Your precise GPS location and device usage data are collected by Waze and may be used for advertising and marketing, in addition to navigation services. Users who want to understand the full scope of data collection must review the separately published Privacy Policy.
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"When you use the Service, Waze may collect and use technical information about the device you use and your use of the Service, including but not limited to your GPS location, to provide the Service, to develop and improve the Service, and for advertising and marketing purposes. For more information about the data we collect and how we use it, please see our Privacy Policy.— Excerpt from Waze's Waze Terms of Use
REGULATORY LANDSCAPE: Real-time GPS location data constitutes sensitive personal data under GDPR and may require explicit consent for processing beyond service delivery under GDPR Article 9 (if combined with health or other sensitive inferences) or at minimum a lawful basis under Article 6. CCPA classifies precise geolocation as sensitive personal information under the CPRA amendments, requiring opt-in consent for certain uses. FTC Act Section 5 applies to deceptive or unfair location data practices; the FTC has taken enforcement actions in this area. EU ePrivacy Directive requirements may also apply to location data collected via mobile devices. GOVERNANCE EXPOSURE: High. The authorization of location data use for advertising purposes beyond service delivery is a materially significant data processing purpose that requires clear disclosure and, in many jurisdictions, affirmative consent. Deferring the full scope of data collection to a separate Privacy Policy may not satisfy GDPR layering and transparency requirements if the Privacy Policy itself does not meet Article 13/14 standards. JURISDICTION FLAGS: California residents have CPRA rights regarding sensitive personal information including precise geolocation, including the right to limit its use and disclosure. EU/EEA users are protected by GDPR and ePrivacy Directive requirements. Illinois and other states with biometric or location privacy statutes may impose additional obligations. Users in jurisdictions with heightened location privacy protections face the greatest exposure from this provision. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should verify that Waze's Privacy Policy (incorporated by reference) satisfies applicable GDPR data processing agreement requirements under Article 28 if Waze is used in an enterprise context. The advertising use of location data may conflict with employer data minimization obligations in regulated sectors. COMPLIANCE CONSIDERATIONS: Compliance teams should review Waze's Privacy Policy for adequacy of GDPR transparency disclosures, CCPA opt-out mechanisms for sensitive data, and whether the consent mechanisms implemented at onboarding are sufficient for the stated advertising use of location data. Data mapping should include real-time GPS data flows to advertising infrastructure.
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The terms authorize collection and use of real-time GPS location data for advertising purposes in addition to navigation functionality; the detailed scope of data collection is deferred to a separate Privacy Policy incorporated by reference.
Your precise GPS location and device usage data are collected by Waze and may be used for advertising and marketing, in addition to navigation services. Users who want to understand the full scope of data collection must review the separately published Privacy Policy.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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