California residents can ask Waze what data it has collected about them, request that it be deleted, opt out of Waze sharing their data for advertising purposes, and cannot be penalized for exercising any of these rights.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes California-specific statutory rights under CCPA and CPRA, including the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, which is particularly significant given Waze's third-party advertising data sharing practices.
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The updated policy removes explicit language describing how Waze collects phone numbers from device contact books and integrates social network accounts. Previously, the policy stated that Waze would…
The updated privacy policy now explicitly discloses that Waze periodically collects all phone numbers stored in your device's contact book as part of the 'find friends' feature. According to the poli…
California residents have an enforceable right to opt out of Waze sharing their personal information (including location and behavioral data) with advertising partners; exercising this right requires submitting a request through the mechanism described in the policy and does not affect core navigation functionality.
How other platforms handle this
We use your information for the following purposes: ... In accordance with applicable legal requirements, for advertising and marketing purposes, including to send you information about products or services that may be of interest to you...
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA). These rights may include: the right to know about personal information collected, disclosed, or sold; the right to delete personal information collected from you; the right to opt-out of t...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
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"If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and related regulations, including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.— Excerpt from Waze's Waze Privacy Policy
1) REGULATORY LANDSCAPE: CCPA (as amended by CPRA) is enforced by the California Privacy Protection Agency (CPPA) and the California AG. The CPRA's expansion of sensitive personal information protections to include precise geolocation creates heightened obligations for Waze given its core location data collection. The right to opt out of sharing for cross-context behavioral advertising (distinct from sale) was introduced by CPRA and became fully effective January 2023. 2) GOVERNANCE EXPOSURE: Medium. Compliance teams must verify that Waze's opt-out mechanism for sharing of personal information (including sensitive geolocation data) is operational, prominently disclosed, and technically effective across all third-party advertising and analytics integrations. The non-discrimination provision must also be operationally verified. 3) JURISDICTION FLAGS: California is the primary jurisdiction; however, similar rights frameworks are in effect or pending in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states, creating a multi-state compliance obligation that may require a unified privacy rights request mechanism. 4) CONTRACT AND VENDOR IMPLICATIONS: Contracts with advertising and analytics technology vendors receiving California user data should include CPRA-compliant service provider or contractor terms, including prohibitions on using the data for the vendor's own commercial purposes and obligations to honor opt-out signals. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the technical implementation of the California opt-out mechanism, confirm that Global Privacy Control (GPC) signals are honored where required, and verify that the sensitive personal information (precise geolocation) opt-out path is distinct from and at least as prominent as the general opt-out. Annual CCPA training and data mapping updates should incorporate any changes to Waze's advertising technology integrations.
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This provision establishes California-specific statutory rights under CCPA and CPRA, including the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising, which is particularly significant given Waze's third-party advertising data sharing practices.
California residents have an enforceable right to opt out of Waze sharing their personal information (including location and behavioral data) with advertising partners; exercising this right requires submitting a request through the mechanism described in the policy and does not affect core navigation functionality.
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