Walmart states it does not knowingly collect data from children under 13, and requires affirmative opt-in consent before selling or sharing data of California residents aged 13 to 15.
This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
COPPA prohibits collection of personal information from children under 13 without verifiable parental consent, and CPRA prohibits the sale or sharing of personal information of consumers aged 13 to 15 without their affirmative opt-in authorization; the policy's disclosure of these practices establishes Walmart's stated compliance posture for minors.
Interpretive note: The adequacy of Walmart's age verification mechanisms to satisfy COPPA's verifiable parental consent standard and the AADC's applicability to Walmart's digital services are not fully addressed in the available policy text.
The policy states that Walmart's services are not directed to children under 13 and that California residents aged 13 to 15 must affirmatively opt in before Walmart will sell or share their personal information, meaning minors in this age range receive a higher level of data sharing protection than adult consumers under California law.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
"Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent. California residents between 13 and 15 years of age may opt in to the sale or sharing of their personal information, but we will not sell or share such information without affirmative authorization.Excerpt from Walmart's Privacy Policy
1) REGULATORY LANDSCAPE: The Children's Online Privacy Protection Act (COPPA), enforced by the FTC, prohibits collection of personal information from children under 13 without verifiable parental consent.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
COPPA prohibits collection of personal information from children under 13 without verifiable parental consent, and CPRA prohibits the sale or sharing of personal information of consumers aged 13 to 15 without their affirmative opt-in authorization; the policy's disclosure of these practices establishes Walmart's stated compliance posture for minors.
The policy states that Walmart's services are not directed to children under 13 and that California residents aged 13 to 15 must affirmatively opt in before Walmart will sell or share their personal information, meaning minors in this age range receive a higher level of data sharing protection than adult consumers under California law.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.