Provision record
Walmart · Walmart Privacy Policy · View original document ↗

Personal information used for targeted advertising

High severity Medium confidence Explicit document language Common · 279 of 352 platforms

Key Facts

Does Walmart use personal information for performing advertising and marketing services?
Walmart uses personal information for performing and providing advertising and marketing services, including targeted advertising.
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes that targeted advertising is an explicit stated purpose for which Walmart uses consumers' personal information.

Interpretive note: The excerpt is a noun phrase fragment without a governing subject or verb in the quoted text. The canonical claim is grounded in the explicit language but the broader clause structure is not quoted, reducing confidence slightly.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

Consumer impact (what this means for users)

Your personal information is used by Walmart to deliver advertising and marketing services directed at you, including targeted advertising.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Notion Medium

we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Performing and providing advertising and marketing services, including targeted advertising.

Excerpt from Walmart's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
TCPA
United States Federal

Provision details

Document information
Document
Walmart Privacy Policy
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-054509
Document ID
CA-D-00617
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9200be8a92b071fecc372cef5e5d5d41ac0ea9720243d99cf467dc9f3ca2026b
Analysis generated
May 7, 2026 15:27 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Policy
Record ID: CA-P-054509
Captured: 2026-05-07 15:27:09 UTC
SHA-256: 9200be8a92b071fe…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-policy/provision/CA-P-054509/personal-information-used-for-targeted-advertising/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Walmart's Personal information used for targeted advertising clause do?

This clause establishes that targeted advertising is an explicit stated purpose for which Walmart uses consumers' personal information.

How does this clause affect you?

Your personal information is used by Walmart to deliver advertising and marketing services directed at you, including targeted advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.