If you live in California or certain other states, you can tell Walmart to stop selling or sharing your personal data for targeted advertising by visiting their privacy portal or calling their toll-free number.
California residents have a legally enforceable right under CPRA to opt out of both the sale and sharing of their personal information, including purchase history and behavioral data used by Walmart Connect — but this right requires consumers to proactively visit walmart.com/privacy to exercise it.
Cross-platform context
See how other platforms handle Sale and Sharing Opt-Out Rights (CCPA/CPRA) and similar clauses.
Compare across platforms →This opt-out right is one of the most powerful privacy controls available to U.S. consumers, but it is not automatic — you must affirmatively exercise it, and it may not prevent all forms of data monetization.
(1) REGULATORY FRAMEWORK: CCPA §1798.120 (right to opt out of sale); CPRA §1798.120 (expanded to include sharing for cross-context behavioral advertising); California AG and CPPA enforcement authority; Virginia CDPA §59.1-578 (opt-out of targeted advertising); Colorado CPA §6-1-1306; Connecticut CTDPA §4-1; Texas Data Privacy and Security Act (effective July 1, 2024); Oregon Consumer Privacy Act (effective July 1, 2024). The CPPA has regulatory authority to impose fines of $2,500–$7,500 per violation under Cal. Civ. Code §1798.155. (2)
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