Walmart states its websites are not intended for children under 13 and claims not to knowingly collect their data without parental consent, consistent with federal COPPA requirements.
If a child under 13 has used Walmart.com or the app, parents can contact privacy@walmart.com to request deletion of the child's personal information, but the policy's reliance on 'knowingly' collected data means incidentally collected minor data may not be proactively identified or deleted.
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Compare across platforms →COPPA imposes strict consent and data handling requirements for children's data, and Walmart's scale as a general retailer means minors frequently interact with its platforms — the adequacy of age verification and parental consent mechanisms is subject to FTC scrutiny.
(1) REGULATORY FRAMEWORK: Children's Online Privacy Protection Act (COPPA, 15 U.S.C. §6501 et seq.) and FTC COPPA Rule (16 CFR Part 312) require verifiable parental consent prior to collection of personal information from children under 13 for commercially directed websites; enforced by FTC with civil penalties up to $51,744 per violation per day. California Age-Appropriate Design Code Act (AB 2273, Cal. Bus. & Prof. Code §22630 et seq.) requires privacy-by-default settings for services likely to be accessed by minors under 18. Illinois COPPA-equivalent and New York Education Law §2-d may apply where minors use educational features. (2)
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