When you visit Visa's website or use Visa services, the company collects technical information about your device and your approximate location.
This analysis describes what Visa's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Device identifiers combined with location data and transaction records can enable precise behavioral tracking and are increasingly subject to regulation in privacy-sensitive jurisdictions.
New standalone provision detailing specific device identifiers and location tracking methods, providing greater transparency on technical tracking while assigning it low severity.
View full change record →Visa collects device identifiers and location information from your visits to its website and use of its services, which may be combined with transaction data to build a more detailed profile of your behavior and movements.
How other platforms handle this
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may collect information about your device and location, including IP address, browser type, operating system, device identifiers, and general location information when you visit our websites or use our services.Excerpt from Visa's Privacy Notice
REGULATORY LANDSCAPE: Location data collection engages FTC guidance on geolocation privacy, California's SB 2 and related legislation, and GDPR's requirements for processing location data as potentially sensitive information.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Device identifiers combined with location data and transaction records can enable precise behavioral tracking and are increasingly subject to regulation in privacy-sensitive jurisdictions.
Visa collects device identifiers and location information from your visits to its website and use of its services, which may be combined with transaction data to build a more detailed profile of your behavior and movements.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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