If you live in California, you have the right to tell Visa not to share your personal information with third parties for targeted advertising purposes.
This analysis describes what Visa's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is a legally enforceable right under California's CPRA that allows California residents to limit how their data is used for commercial advertising targeting across the internet.
Interpretive note: The policy uses qualified language ('may have the right') which is technically accurate but creates potential ambiguity about when Visa will honor opt-out requests; applicability depends on whether specific data uses constitute CPRA-covered sharing.
California residents can stop Visa from sharing their personal information for cross-context behavioral advertising by using the opt-out mechanism on Visa's website, limiting targeted ad profiles built from their data.
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To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
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"California residents may have the right to opt-out of the sharing of personal information for cross-context behavioral advertising. To exercise this right, please click the 'Your Privacy Choices' link on our website or contact us as described in this Privacy Notice.Excerpt from Visa's Privacy Notice
REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended by the California Privacy Rights Act (CPRA), which grants California residents the right to opt out of sharing personal information for cross-context …
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This is a legally enforceable right under California's CPRA that allows California residents to limit how their data is used for commercial advertising targeting across the internet.
California residents can stop Visa from sharing their personal information for cross-context behavioral advertising by using the opt-out mechanism on Visa's website, limiting targeted ad profiles built from their data.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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