This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of data collection and use for Verizon's advertising personalization programs. It clarifies that network-level usage data constitutes authorized information sources for both service personalization and advertising targeting purposes.
Users whose accounts are enrolled in Custom Experience or Custom Experience Plus are subject to collection of browsing, app usage, and service activity data for use in personalized experiences and targeted advertising. The terms apply these data practices as written upon continued use of the service.
How other platforms handle this
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences.
Monitoring
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"Verizon's Custom Experience program uses information about your use of Verizon's products and services — including websites you visit and apps you use on our network — to make your experience more personalized. The Custom Experience Plus program additionally uses this information to show you more relevant advertising.— Excerpt from Verizon's Verizon Terms of Service
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The provision establishes the operational scope of data collection and use for Verizon's advertising personalization programs. It clarifies that network-level usage data constitutes authorized information sources for both service personalization and advertising targeting purposes.
Users whose accounts are enrolled in Custom Experience or Custom Experience Plus are subject to collection of browsing, app usage, and service activity data for use in personalized experiences and targeted advertising. The terms apply these data practices as written upon continued use of the service.
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