This analysis describes what Unity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision clarifies the data controller relationship in the embedded SDK context, meaning Unity assumes direct legal responsibility for the personal data it collects through these services rather than processing data solely on behalf of game developers. This distinction affects which privacy notices apply and which entity is responsible for compliance with data protection regulations.
Players and end users are subject to Unity's independent data collection and processing practices when using games or applications that incorporate Unity's services, and the terms indicate that game developers may maintain separate privacy notices describing their own data practices. Users may need to review multiple privacy notices to understand how their data is handled by both the game developer and Unity separately.
How other platforms handle this
If you are in the 'Designated Countries', LinkedIn Ireland Unlimited Company ('LinkedIn Ireland') will be the controller of your personal data provided to, or collected by or for, or processed in connection with our Services. If you are outside of the Designated Countries, LinkedIn Corporation will ...
When we provide the Service to our customers, we act as a data processor on behalf of those customers. Our customers are the data controllers, meaning that they determine the purposes and means of the processing of personal data that is submitted into the Service. If you are an end user of a custome...
When our business customers use certain Services, we generally process and store limited personal information on their behalf as a data processor. For certain products such as Docusign's Contract Lifecycle Management (CLM) and Identity products, we may act as a processor and as a controller in certa...
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"When our customers and partners use our gaming services and solutions (e.g. Unity Ads, Unity Analytics), we may collect and process personal data about end users on our own behalf as an independent data controller. In these cases, our customers and partners may have their own privacy notices that describe how they use our services, and we encourage you to read them. Our gaming services and solutions are used within games and applications, and we want to make sure that players and others who use these games and applications understand how we use their data.— Excerpt from Unity's Unity Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This provision clarifies the data controller relationship in the embedded SDK context, meaning Unity assumes direct legal responsibility for the personal data it collects through these services rather than processing data solely on behalf of game developers. This distinction affects which privacy notices apply and which entity is responsible for compliance with data protection regulations.
Players and end users are subject to Unity's independent data collection and processing practices when using games or applications that incorporate Unity's services, and the terms indicate that game developers may maintain separate privacy notices describing their own data practices. Users may need to review multiple privacy notices to understand how their data is handled by both the game developer …
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