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California Residents — Do Not Sell or Share My Personal Information

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This analysis describes what Unity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision operationalizes California Consumer Privacy Act (CCPA) requirements by establishing an opt-out mechanism for personal information sales and sharing practices. The clause specifies both the categories of data subject to potential sale or sharing and the procedural channels through which residents may restrict those practices.

Consumer impact (what this means for users)

Under this clause, California residents operate under terms that authorize the sale or sharing of specified personal information categories to advertising partners unless they affirmatively opt-out. The provision requires residents to initiate the opt-out process through designated channels to restrict these data sharing practices.

How other platforms handle this

Strava Medium

We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...

Grindr Medium

Depending on where you are located, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your personal information, the right to data portability, and the right to object to or withdraw consent for certain processi...

BeReal Medium

Depending on your location, you may have certain rights regarding your personal data, including the right to access, correct, delete, or port your data. EU and UK users may also have the right to object to or restrict certain processing. California residents may have the right to know, delete, corre...

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▸ View Original Clause Language DOCUMENT RECORD
"
California residents have the right to opt-out of the sale or sharing of their personal information. We may sell or share personal information, including identifiers (such as device identifiers and IP addresses), internet or other electronic network activity information, and inferred information about interests and preferences to advertising partners for cross-context behavioral advertising. To exercise your right to opt-out of the sale or sharing of your personal information, please visit our privacy preference center or contact us at privacy@unity3d.com.

— Excerpt from Unity's Unity Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Unity Privacy Policy
Entity
Unity
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-005891
Document ID
CA-D-00750
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
550d996279ea0b8c6b167a3612cad9e086dba07fd480d6eae9ba2449359871d6
Analysis generated
May 8, 2026 01:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Unity
Document: Unity Privacy Policy
Record ID: CA-P-005891
Captured: 2026-05-08 01:34:30 UTC
SHA-256: 550d996279ea0b8c…
URL: https://conductatlas.com/platform/unity/unity-privacy-policy/california-residents-do-not-sell-or-share-my-personal-information/
Accessed: June 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Unity's California Residents — Do Not Sell or Share My Personal Information clause do?

The provision operationalizes California Consumer Privacy Act (CCPA) requirements by establishing an opt-out mechanism for personal information sales and sharing practices. The clause specifies both the categories of data subject to potential sale or sharing and the procedural channels through which residents may restrict those practices.

How does this clause affect you?

Under this clause, California residents operate under terms that authorize the sale or sharing of specified personal information categories to advertising partners unless they affirmatively opt-out. The provision requires residents to initiate the opt-out process through designated channels to restrict these data sharing practices.

Is ConductAtlas affiliated with Unity?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Unity.