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Uber shares driver personal data with a wide range of advertising and analytics companies — including major social media platforms — which may use that data for targeted advertising purposes.
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a data sharing framework that permits transfer of driver personal information to multiple external platforms for commercial purposes beyond Uber's direct service delivery. This operationalizes Uber's data monetization model through partnered advertising and analytics functions.
Driver personal data — potentially including location history, device identifiers, and behavioral data — is shared with dozens of third-party advertising and analytics platforms, meaning this data may be used to build advertising profiles about drivers far beyond the Uber platform.
How other platforms handle this
In some cases, the third parties mentioned in this section may maintain the information they collect in personally identifiable form.
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.
Monitoring
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"Uber may share drivers' personal data with third-party advertising, marketing analytics, and measurement partners, including platforms such as Google, Facebook, TikTok, LinkedIn, and others, for purposes including targeted advertising, analytics, and service improvement.Excerpt from Uber's Privacy Notice (Drivers and Delivery People)
REGULATORY FRAMEWORK: CCPA/CPRA §§1798.120 and 1798.121 provide California residents the right to opt out of the 'sale' and 'sharing' of personal information for cross-context behavioral advertising — the extensive third-party advertising pixel infrastructure visible in the document's CSP header (TikTok, LinkedIn, Snapchat, Reddit, Twitter, Google, Meta, etc.) strongly suggests this sharing is occurring. GDPR Art. 6(1)(a) requires freely given, specific, informed, and unambiguous consent for marketing analytics processing; Art. 5(1)(b) purpose limitation principle restricts use beyond original collection purposes. The EU's ePrivacy Directive (2002/58/EC) governs cookie-based tracking.
Regulatory citations, enforcement risk, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause establishes a data sharing framework that permits transfer of driver personal information to multiple external platforms for commercial purposes beyond Uber's direct service delivery. This operationalizes Uber's data monetization model through partnered advertising and analytics functions.
Driver personal data — potentially including location history, device identifiers, and behavioral data — is shared with dozens of third-party advertising and analytics platforms, meaning this data may be used to build advertising profiles about drivers far beyond the Uber platform.
ConductAtlas has identified this type of provision across 294 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.