“Our algorithms then evaluate various factors to determine the best match for a given trip or delivery request based on the available Drivers/Delivery People in the area. These factors include your location...”
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Matching decisions that affect both riders and drivers are made automatically by algorithms using personal data including real-time location.
Interpretive note: The excerpt references 'various factors' including location but does not fully enumerate all factors; only location is explicitly named.
Your location data is processed automatically by Uber's algorithms to determine which Driver or Delivery Person is assigned to your request.
How other platforms handle this
We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.
We may infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics ("inferences").
We use automated decision-making to help improve our products and services to you. For example, we may use automated technologies to send you job alert emails regarding roles that may be of interest to you based upon your search criteria...
"Our algorithms then evaluate various factors to determine the best match for a given trip or delivery request based on the available Drivers/Delivery People in the area. These factors include your location...Excerpt from Uber's Privacy Notice (Drivers and Delivery People)
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Matching decisions that affect both riders and drivers are made automatically by algorithms using personal data including real-time location.
Your location data is processed automatically by Uber's algorithms to determine which Driver or Delivery Person is assigned to your request.
ConductAtlas has identified this type of provision across 216 platforms. See the full comparison.
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