Provision record
Uber · Uber Privacy Notice (Drivers and Delivery People) · View original document ↗

Third-Party Marketing and Analytics Data Sharing

High severity Common · 288 of 352 platforms
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Document Record

What it is

Uber shares driver personal data with a wide range of advertising and analytics companies — including major social media platforms — which may use that data for targeted advertising purposes.

This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes a data sharing framework that permits transfer of driver personal information to multiple external platforms for commercial purposes beyond Uber's direct service delivery. This operationalizes Uber's data monetization model through partnered advertising and analytics functions.

Clause Stability Stable

0
Changes
5
Months Monitored
Apr 28, 2026
First Seen
Apr 28, 2026
Last Seen
This clause type exists across 4430 other provisions on other platforms.

Consumer impact (what this means for users)

Driver personal data — potentially including location history, device identifiers, and behavioral data — is shared with dozens of third-party advertising and analytics platforms, meaning this data may be used to build advertising profiles about drivers far beyond the Uber platform.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Uber's Privacy Controls page at https://privacy.uber.com/privacy/controls, sign in with your driver account, and exercise your right to opt out of data sharing for advertising purposes. California drivers should look for the 'Do Not Sell or Share My Personal Information' option.

How other platforms handle this

Skillshare Medium

Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud

Squarespace Medium

we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Uber may share drivers' personal data with third-party advertising, marketing analytics, and measurement partners, including platforms such as Google, Facebook, TikTok, LinkedIn, and others, for purposes including targeted advertising, analytics, and service improvement.

Excerpt from Uber's Privacy Notice (Drivers and Delivery People)

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY FRAMEWORK: CCPA/CPRA §§1798.120 and 1798.121 provide California residents the right to opt out of the 'sale' and 'sharing' of personal information for cross-context behavioral advertising — the extensive third-party advertising pixel infrastructure visible in …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Uber Privacy Notice (Drivers and Delivery People)
Entity
Uber
Document last updated
March 14, 2026
Tracking information
First tracked
April 28, 2026
Last verified
April 28, 2026
Record ID
CA-P-003993
Document ID
CA-D-00110
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9e79a0e8aa0a1ab39ae8e492189b7840ef6e5d36b6f740a902c20c4ae4ce2441
Analysis generated
April 28, 2026 09:55 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Uber
Document: Uber Privacy Notice (Drivers and Delivery People)
Record ID: CA-P-003993
Captured: 2026-04-28 09:55:30 UTC
SHA-256: 9e79a0e8aa0a1ab3…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice-drivers-and-delivery-people/provision/CA-P-003993/third-party-marketing-and-analytics-data-sharing/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Uber's Third-Party Marketing and Analytics Data Sharing clause do?

The clause establishes a data sharing framework that permits transfer of driver personal information to multiple external platforms for commercial purposes beyond Uber's direct service delivery. This operationalizes Uber's data monetization model through partnered advertising and analytics functions.

How does this clause affect you?

Driver personal data — potentially including location history, device identifiers, and behavioral data — is shared with dozens of third-party advertising and analytics platforms, meaning this data may be used to build advertising profiles about drivers far beyond the Uber platform.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.