Twilio prohibits use of its platform for certain types of content or communications, including spam, illegal activities, and content that violates third-party rights, and reserves the right to enforce these restrictions.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision allocates operational responsibility and compliance obligations to the customer as the account holder. It requires the customer to maintain security controls, monitor End User conduct, and cooperate with law enforcement requests, establishing the customer as the primary liable party for account activities and third-party conduct.
The updated terms establish a different dispute resolution process for customers domiciled or registered in Mexico. Previously, Mexico was subject to the standard arbitration venue clause routing disputes to San Francisco, California. Under the revised agreement, Mexican customers must first engage in good faith negotiations with Twilio's senior representatives for 30 days; if unresolved, disputes proceed to binding arbitration under Centro de Arbitraje de México (CAM) rules, conducted in English in Mexico City before a sole arbitrator. The agreement also explicitly states that Mexican consumer protection law (Ley Federal de Protección al Consumidor) does not apply to the commercial relationship between the parties. Mexico-domiciled customers should review the updated dispute resolution procedures and understand that consumer protection law carve-out before continuing use.
View change record →The updated terms establish two new regional service entities: CISA Telecomunicaciones for Mexico and Teravoz Telecom for Brazil, meaning customers in those jurisdictions will contract with the local entity rather than Twilio Inc. The agreement now permits orders to be placed through Twilio's online self-service purchasing workflow in addition to traditional written order forms, streamlining how purchase terms can be documented. The updated language also removes the prior commitment that Twilio will not materially decrease overall service functionality, replacing it with a general statement that services may change over time without specific protections on functionality levels.
View change record →The updated terms now route Twilio service agreements for Mexico and Brazil customers to new regional entities rather than Twilio Inc., which may affect service delivery, dispute resolution venue, and applicable local law. The definition of Order Form was expanded to explicitly include self-service online purchases, clarifying that terms negotiated through Twilio's account interface carry the same contractual weight as traditional executed agreements. The terms also removed language stating that Twilio would not materially decrease overall service functionality, replacing it with a simpler statement that services may change over time, which narrows the operational commitment Twilio makes regarding service stability. You can review the separate agreements that now govern your use based on your regional location.
View change record →Business customers must implement their own compliance programs to ensure their end users do not send prohibited content through their Twilio-powered applications, or risk losing platform access.
How other platforms handle this
You agree not to post, upload, publish, submit or transmit any content that: (i) infringes, misappropriates or violates a third party's patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any ...
You may not use our Services for any illegal purpose or in violation of any laws or regulations. You may not use the Services to send money to sanctioned countries or individuals on government watchlists. You may not use the Services for gambling, illegal drugs, weapons, or any other prohibited acti...
Customer agrees to comply with HubSpot's Acceptable Use Policy, which is incorporated into this Agreement by reference. HubSpot may update the Acceptable Use Policy from time to time, and any changes will be effective upon posting to HubSpot's website. Customer's continued use of the Services follow...
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"You will: (a) be solely responsible for all use of the Services and Documentation under your account and the Customer Services; (b) not transfer, resell, lease, license, or otherwise make available the Services to third parties (except to make the Services available to your End Users) or offer them on a standalone basis; (c) use the Services only in accordance with this Agreement, the Twilio Acceptable Use Policy, the applicable Documentation, any applicable Order Form(s), and applicable law or regulation; (d) be solely responsible for all acts, omissions, and activities of your End Users, including their compliance with this Agreement, the Twilio Acceptable Use Policy, the applicable Documentation, any applicable Order Form(s), and applicable law or regulation; (e) use commercially reasonable efforts to prevent unauthorized access to or use of the Services and notify Twilio promptly of any such unauthorized access or use; (f) provide reasonable cooperation regarding information requests from law enforcement, regulators, or telecommunications providers; and (g) comply with your representations and warranties set forth in Section 5 (Representations, Warranties, and Disclaimer).— Excerpt from Twilio's Twilio Terms of Service
The acceptable use policy intersects with TCPA, CAN-SPAM, GDPR, and state-level communications regulations. Compliance teams should ensure downstream use cases are mapped against AUP restrictions, particularly for marketing and automated messaging use cases.
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The provision allocates operational responsibility and compliance obligations to the customer as the account holder. It requires the customer to maintain security controls, monitor End User conduct, and cooperate with law enforcement requests, establishing the customer as the primary liable party for account activities and third-party conduct.
Business customers must implement their own compliance programs to ensure their end users do not send prohibited content through their Twilio-powered applications, or risk losing platform access.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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