Twilio · Twilio Privacy Notice

Third-Party Advertising and Analytics Data Sharing

Medium severity
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Why it matters

This data sharing funds Twilio's marketing activities but means your browsing activity on twilio.com is tracked and shared with multiple advertising and analytics companies, potentially building profiles about your interests and behavior.

Consumer impact

Visiting twilio.com results in your personal data — including device identifiers, IP address, browsing behavior, and inferred interests — being collected and shared with third-party advertising and analytics vendors such as Google Tag Manager, Adobe Launch, and Twilio's own Segment platform. California residents are classified as potentially subject to 'sale' or 'sharing' of personal information under CPRA, triggering opt-out rights for cross-context behavioral advertising. You can opt out of behavioral advertising cookies by using the TrustArc cookie consent tool displayed on the Twilio website.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to twilio.com and click the TrustArc cookie consent icon at the bottom left of the page. Select your cookie preferences and opt out of advertising/targeting cookies to prevent behavioral data sharing with third-party vendors.

Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive data sharing practices under Section 5 of the FTC Act, including inadequate disclosure of behavioral advertising data flows to third parties.
    File a complaint →

Provision details

Document information
Document
Twilio Privacy Notice
Entity
Twilio
Document last updated
March 24, 2026
Tracking information
First tracked
April 1, 2026
Last verified
April 1, 2026
Record ID
CA-P-001326
Document ID
CA-D-00252
Evidence Provenance
Source URL
https://www.twilio.com/en-us/legal/privacy
Wayback Machine
View archived versions →
SHA-256
d0359ff58a61875ef828e118d09449ba9f578d4b98ab31a1c829a04584322f34
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Twilio | Document: Twilio Privacy Notice | Record: CA-P-001326
Captured: 2026-04-01 13:35:12 UTC | SHA-256: d0359ff58a61875e…
URL: https://conductatlas.com/platform/twilio/twilio-privacy-notice/third-party-advertising-and-analytics-data-sharing/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories
Data sharing

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