Twilio uses its own Segment product to collect and process visitor data on twilio.com, including page views and user interactions, with cookies stored for up to 90 days.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Segment is a customer data platform that aggregates behavioral data across touchpoints. Its use on Twilio's own website means your browsing behavior feeds directly into their customer data infrastructure.
The updated Privacy Notice now explicitly discloses that Twilio is subject to FTC investigatory and enforcement powers, clarifying the regulatory oversight applying to the company. The policy also establishes an opt-out right allowing users to prevent disclosure of their data to third parties (other than service providers) or use of data for purposes materially different from the original collection purpose. You can exercise this opt-out by contacting Twilio through the mechanisms described in the privacy notice.
View change record →The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.
View change record →The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.
View change record →When you visit Twilio's website, multiple third-party tracking technologies collect data about your browsing behavior for analytics and advertising purposes. This includes tools from Google, Adobe, Segment, and Visual Website Optimizer, which may share your data with those companies. You can manage your cookie and tracking preferences by interacting with the TrustArc consent banner displayed on the Twilio website.
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The self-referential use of Segment (a Twilio product) for website analytics raises questions about data commingling between website visitor data and customer/product data. Under CCPA, this may constitute sharing personal information with a service provider under contract. The 90-day cookie duration should be evaluated for compliance with data minimization principles under GDPR.
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Segment is a customer data platform that aggregates behavioral data across touchpoints. Its use on Twilio's own website means your browsing behavior feeds directly into their customer data infrastructure.
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