California residents can opt out of having their data shared for targeted advertising by using Twilio's privacy portal or by enabling Global Privacy Control in their browser.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The notice acknowledges that sharing data with advertising partners may qualify as a sale or sharing under CCPA/CPRA, which triggers a legally mandated right for California residents to opt out of this specific data use.
The updated Privacy Notice now explicitly discloses that Twilio is subject to FTC investigatory and enforcement powers, clarifying the regulatory oversight applying to the company. The policy also establishes an opt-out right allowing users to prevent disclosure of their data to third parties (other than service providers) or use of data for purposes materially different from the original collection purpose. You can exercise this opt-out by contacting Twilio through the mechanisms described in the privacy notice.
View change record →The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.
View change record →The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.
View change record →Removal of specific CCPA opt-out procedures and privacy portal reference eliminates clear guidance for California residents on exercising their statutory privacy rights.
View full change record →Adds explicit CCPA compliance language and opt-out mechanism, reflecting evolving California privacy law requirements and consumer protection obligations.
View full change record →This provision states that California residents can exercise opt-out rights for targeted advertising data sharing via https://privacy.twilio.com or by using a Global Privacy Control-enabled browser, which Twilio states it will honor.
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We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
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"California residents have the right to opt out of the sale of their personal information. As described in this notice, we may share certain personal information with third parties for purposes of cross-context behavioral advertising, which may constitute a sale or sharing under California law. To opt out of the sale or sharing of your personal information, please visit our privacy request portal at https://privacy.twilio.com or enable a Global Privacy Control signal in your browser, which we will treat as a valid opt-out request.Excerpt from Twilio's Privacy Notice
(1) REGULATORY LANDSCAPE: CCPA and CPRA require businesses that sell or share personal information for cross-context behavioral advertising to provide a clear opt-out mechanism.
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The notice acknowledges that sharing data with advertising partners may qualify as a sale or sharing under CCPA/CPRA, which triggers a legally mandated right for California residents to opt out of this specific data use.
This provision states that California residents can exercise opt-out rights for targeted advertising data sharing via https://privacy.twilio.com or by using a Global Privacy Control-enabled browser, which Twilio states it will honor.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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