You can tell TransUnion to stop selling or sharing your personal data for targeted advertising purposes by clicking a link on their website or by using a browser tool that sends a privacy signal automatically.
This analysis describes what TransUnion's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This opt-out right, required by California law and voluntarily extended to some other state residents, gives you practical control over whether your behavioral data is used to target you with advertising across the web.
Using the opt-out link or enabling Global Privacy Control in your browser can stop TransUnion from sharing your personal data for cross-context behavioral advertising, which may reduce the extent to which your browsing and behavioral profile is distributed to advertising platforms.
How other platforms handle this
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
If you are a California resident, you have certain rights with respect to your personal information, including: The right to know about the personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to opt out of the sale or sharing of your per...
If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. You also have the right to know what personal information we have collected about you, the right to delete your personal information, the right to correct inaccurate personal informat...
Monitoring
TransUnion has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"You have the right to opt out of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising. To opt out, click the 'Do Not Sell or Share My Personal Information' link at the bottom of our website or contact us using the information in the 'Contact Us' section of this Notice. We will process your request within 15 business days. We also recognize the Global Privacy Control (GPC) signal. If you use a browser or browser extension that sends a GPC opt-out preference signal, we will process your request to opt out of the sale or sharing of your personal information.— Excerpt from TransUnion's TransUnion Privacy Policy
REGULATORY LANDSCAPE: The opt-out right for sale and sharing of personal information is required under the CCPA and CPRA for California residents. The obligation to recognize Global Privacy Control signals is established under CPRA regulations enforced by the California Privacy Protection Agency. Similar but not identical opt-out rights exist under Virginia CDPA, Colorado CPA, and other state privacy laws cited in the notice. The FTC may also have interest in whether opt-out mechanisms function as described. GOVERNANCE EXPOSURE: Medium. TransUnion's commitment to recognize GPC signals is a meaningful disclosure, but technical implementation of GPC recognition across all data collection touchpoints is operationally complex and subject to audit. If the GPC signal is not reliably processed or if opted-out consumers continue to have their data shared, enforcement exposure under CPRA and FTC unfair practices authority increases. JURISDICTION FLAGS: California residents have the most robust statutory right to opt out of sale and sharing. Residents of Colorado, Connecticut, Virginia, Texas, Oregon, and Montana have opt-out rights for targeted advertising under their respective state laws, though the mechanisms and timelines may differ. Organizations subject to GDPR should note that opt-out from sale under CCPA is not equivalent to withdrawal of consent or objection to processing under GDPR, which requires separate analysis. CONTRACT AND VENDOR IMPLICATIONS: Third parties receiving TransUnion data for advertising or marketing purposes should maintain records showing that they are not processing data of consumers who have exercised opt-out rights. Downstream use of opted-out consumer data by a business client of TransUnion could create joint liability. COMPLIANCE CONSIDERATIONS: Compliance teams should test the opt-out mechanism for functionality and confirm that the GPC signal is being recognized across all website domains and data collection points. Records of opt-out elections should be maintained and propagated to downstream sharing partners within the 15-business-day processing window stated in the notice. Consumer-facing language should accurately describe the scope of what is and is not covered by the opt-out.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This opt-out right, required by California law and voluntarily extended to some other state residents, gives you practical control over whether your behavioral data is used to target you with advertising across the web.
Using the opt-out link or enabling Global Privacy Control in your browser can stop TransUnion from sharing your personal data for cross-context behavioral advertising, which may reduce the extent to which your browsing and behavioral profile is distributed to advertising platforms.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TransUnion.