Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
TikTok's Community Guidelines, effective September 24, 2026, set the rules for what content is permitted, removed, age-restricted, or excluded from the For You Feed across the global platform. The guidelines authorize TikTok to remove content, restrict visibility to adult users only, or exclude content from algorithmic recommendation in the FYF, with these three enforcement tiers operating independently of one another. The guidelines also require any user promoting a product, brand, or business to use TikTok's content disclosure setting, and require clear labeling on AI-generated or edited content that realistically depicts people or scenes.
This document is TikTok's Community Guidelines, released August 25, 2026 and effective September 24, 2026, governing permissible and prohibited content and behavior for all users on the TikTok platform. The guidelines establish removal authority for content falling under 'Not Allowed' categories, age-restriction authority for content deemed inappropriate for users under 18, and For You Feed (FYF) ineligibility designations that exclude content from algorithmic recommendation without removal. Notable provisions include a mandatory content disclosure requirement for promotional content using TikTok's built-in disclosure setting, a labeling requirement for AI-generated or edited content that realistically depicts people or scenes, and a prohibition on artificial engagement boosting or manipulation of TikTok's recommendation system. The document engages COPPA-adjacent considerations through its age-restriction framework for minors, FTC Act considerations related to commercial disclosure and paid marketing requirements, and potential EU Digital Services Act obligations given TikTok's platform scale and content moderation disclosures. Material compliance considerations include the operational scope of the FYF ineligibility mechanism, which functions as a distribution restriction distinct from removal, and the commercial disclosure requirement, which applies to all users promoting products or brands regardless of account type.
The agreement establishes three distinct content enforcement mechanisms: removal of prohibited content, restriction of certain content to adult audiences, and exclusion of designated content from For You Feed recommendations without removal. Under these terms, content promoting a product, brand, or business requires use of TikTok's content disclosure setting, applying to all users regardless of account type. You can manage content preferences, account settings, and interactions through TikTok's safety toolkit, and access additional context through opt-in screens or banners on certain content.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
1 important change detected
11 versions captured · Latest change detected by ConductAtlas: September 2026
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“Edited Media and AI-Generated Content (AIGC): We require clear labeling when AI or editing is used to realistically depict people or scenes. We don't allow AIGC that misleads about matters of public importance or that harms individuals.”
“Deceptive Behavior & Fake Engagement: We don't allow accounts that mislead or try to manipulate our platform, or the trade of services that artificially boost engagement or trick the recommendation system.”
“Civic and Election Integrity: We don't allow content that could mislead voters or interfere with elections, including false claims about how to vote, who can vote, or the outcome of an election.”
“Commercial Disclosure and Paid Marketing: If you're promoting a product, brand, or business, you must use TikTok's content disclosure setting.”
“Regulated Goods, Services, and Commercial Activities: We don't allow trade, marketing, or providing access to regulated, prohibited, or high-risk goods and services. Verified business accounts and verified TikTok Shop sellers may be allowed to sell or market some regulated items …”
“Personal Information: We don't allow sharing personal information that could lead to harm, such as identity theft, stalking, or fraud.”
TikTok has updated this document before. Monitor includes same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
Need provision-level monitoring and regulatory mapping? Insight includes governance timelines, drift analysis, and full provision tracking.
Cross-platform context
See how other platforms handle AI-Generated Content Labeling Requirement and similar clauses.
Compare across platforms →TikTok's data collection extends to device sensors, clipboard content, geolocation, and cross-site tracking. Here is what their Privacy Pol…
ConductAtlas tracked the restructuring, new disclosures, and entity changes that followed the largest privacy fine in EU history.
Governance Monitoring
Structured alerts for policy changes, governance events, and provision updates across 352+ platforms.