TikTok Community Guidelines

TikTok's Community Guidelines, releasing August 14, 2025 and effective September 13, 2025, define what content is permitted, prohibited, age-restricted, or ineligible for recommendation in TikTok's For You Feed across all users on the platform. The guidelines require creators promoting products, brands, or businesses to use TikTok's content disclosure setting, and require clear labeling when AI or editing tools are used to realistically depict people or scenes. The document also establishes that content classified as FYF Ineligible will not be recommended to new audiences without being removed from the platform entirely, creating a distribution-limiting enforcement tier distinct from outright content removal.

This document constitutes TikTok's Community Guidelines, effective September 13, 2025, governing permissible and prohibited content and conduct across the TikTok platform for all users globally. The guidelines assert authority to remove content, age-restrict content, and limit For You Feed (FYF) distribution based on TikTok's internal classification of content against defined category standards, including prohibitions on violent and hateful behavior, youth sexual abuse, misinformation, AI-generated content without labeling, regulated goods promotion, and unauthorized commercial disclosure. The document establishes a three-tier content moderation framework: outright removal for prohibited content, age-restriction for mature content, and FYF ineligibility for content that does not meet recommendation standards, with the third tier representing a distribution restriction that does not constitute removal and operates independently of the other two tiers. The guidelines engage regulatory frameworks including COPPA (youth safety and children's privacy provisions), FTC Act (commercial disclosure and deceptive practices provisions), and election integrity statutes across multiple jurisdictions; applicable law and enforcement context will determine which provisions are binding obligations versus platform policy assertions. Material compliance considerations include the mandatory commercial disclosure requirement for promotional content, AI-generated content labeling obligations, and the distinction between content removal and FYF suppression as separate enforcement mechanisms with potentially distinct notice and appeal implications.

The agreement establishes three distinct content moderation outcomes: removal of prohibited content, age-restriction limiting viewership to adults, and FYF ineligibility limiting algorithmic distribution without removal. Under these terms, creators promoting products or brands are required to use TikTok's content disclosure setting for all promotional content, and content using AI or editing to realistically depict people must carry clear labels. You can manage content preferences, account settings, and interactions through TikTok's safety toolkit, and access additional support through the Safety Center.