TikTok Community Guidelines

TikTok's Community Guidelines, effective September 24, 2026, set the rules for what content is permitted, removed, age-restricted, or excluded from the For You Feed across the global platform. The guidelines authorize TikTok to remove content, restrict visibility to adult users only, or exclude content from algorithmic recommendation in the FYF, with these three enforcement tiers operating independently of one another. The guidelines also require any user promoting a product, brand, or business to use TikTok's content disclosure setting, and require clear labeling on AI-generated or edited content that realistically depicts people or scenes.

This document is TikTok's Community Guidelines, released August 25, 2026 and effective September 24, 2026, governing permissible and prohibited content and behavior for all users on the TikTok platform. The guidelines establish removal authority for content falling under 'Not Allowed' categories, age-restriction authority for content deemed inappropriate for users under 18, and For You Feed (FYF) ineligibility designations that exclude content from algorithmic recommendation without removal. Notable provisions include a mandatory content disclosure requirement for promotional content using TikTok's built-in disclosure setting, a labeling requirement for AI-generated or edited content that realistically depicts people or scenes, and a prohibition on artificial engagement boosting or manipulation of TikTok's recommendation system. The document engages COPPA-adjacent considerations through its age-restriction framework for minors, FTC Act considerations related to commercial disclosure and paid marketing requirements, and potential EU Digital Services Act obligations given TikTok's platform scale and content moderation disclosures. Material compliance considerations include the operational scope of the FYF ineligibility mechanism, which functions as a distribution restriction distinct from removal, and the commercial disclosure requirement, which applies to all users promoting products or brands regardless of account type.

The agreement establishes three distinct content enforcement mechanisms: removal of prohibited content, restriction of certain content to adult audiences, and exclusion of designated content from For You Feed recommendations without removal. Under these terms, content promoting a product, brand, or business requires use of TikTok's content disclosure setting, applying to all users regardless of account type. You can manage content preferences, account settings, and interactions through TikTok's safety toolkit, and access additional context through opt-in screens or banners on certain content.