The guidelines require creators to apply clear labels to content where AI or editing tools are used to realistically depict people or scenes, and prohibit AI-generated content that misleads on matters of public importance or harms individuals.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an affirmative disclosure obligation for AI-assisted content depicting people or scenes, and creates a separate prohibition on misleading AI-generated content, with both requirements subject to platform enforcement including content removal.
Interpretive note: The document does not define 'realistically depict,' leaving the threshold for when labeling is required subject to platform interpretation and potentially inconsistent enforcement.
The updated Community Guidelines expand what conduct TikTok prohibits regarding regulated goods. Previously, the platform prohibited 'trade, marketing, or promotion' of regulated items; the revised language now also prohibits 'providing access to' such goods. Additionally, the exception allowing sellers to market regulated items has been narrowed: only 'verified business accounts and verified TikTok Shop sellers' may now qualify, whereas previously 'registered business accounts' could also qualify. These changes mean more conduct is prohibited and fewer seller accounts meet the criteria for exceptions.
View change record →The agreement requires creators to apply clear labeling to AI-generated or AI-edited content that realistically depicts people or scenes; content that fails to include required labeling or that uses AI to mislead on public matters is subject to removal under the guidelines.
Cross-platform context
See how other platforms handle AI-Generated Content Labeling Requirement and similar clauses.
Compare across platforms →"Edited Media and AI-Generated Content (AIGC): We require clear labeling when AI or editing is used to realistically depict people or scenes. We don't allow AIGC that misleads about matters of public importance or that harms individuals.Excerpt from TikTok's Community Guidelines
(1) REGULATORY LANDSCAPE: This provision may require evaluation under the EU AI Act, which includes transparency obligations for certain AI-generated content, and under the EU Digital Services Act's provisions on synthetic media.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes an affirmative disclosure obligation for AI-assisted content depicting people or scenes, and creates a separate prohibition on misleading AI-generated content, with both requirements subject to platform enforcement including content removal.
The agreement requires creators to apply clear labeling to AI-generated or AI-edited content that realistically depicts people or scenes; content that fails to include required labeling or that uses AI to mislead on public matters is subject to removal under the guidelines.
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