This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This cross-platform identity matching allows TikTok Ads to connect a user's real-world and third-party digital activity directly to their TikTok identity, expanding the scope of the data profile built on that user.
The updated privacy policy expands disclosure of data collection practices affecting all users. The revised terms now explicitly describe collection of AI interactions (prompts, questions, and responses), clipboard content when accessing certain functions, pre-upload collection of user content for recommendations, and messaging through shopping features. The policy now explicitly addresses state-specific health privacy laws and CCPA-defined sensitive personal information, including racial or ethnic origin, health diagnoses, sexual orientation, and immigration status. The policy establishes that TikTok does not require provision of sensitive information but notes that published user content on these topics may be visible depending on privacy settings. You can adjust your settings to control which data types are collected and manage your contact sync preferences.
View change record →The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your actions on other websites, apps, or stores can be linked to your TikTok account using contact and device data that advertising partners share with TikTok Ads.
How other platforms handle this
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
We evaluate Service Data to help us improve the performance and functionality of Cloud Services.
Developing new products and services and improving the Services
"These partners also share information with us, such as mobile identifiers for advertising, device information, hashed email addresses and phone numbers...which we use to help match you and your actions outside of the Platform with your TikTok account.Excerpt from TikTok Ads's TikTok Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This cross-platform identity matching allows TikTok Ads to connect a user's real-world and third-party digital activity directly to their TikTok identity, expanding the scope of the data profile built on that user.
Your actions on other websites, apps, or stores can be linked to your TikTok account using contact and device data that advertising partners share with TikTok Ads.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.