The policy prohibits advertising of counterfeit goods and requires that advertisers hold all necessary intellectual property rights, licenses, and permissions for all content used in ad creatives before submitting campaigns.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision places affirmative IP clearance obligations on advertisers, requiring that rights to all creative elements including images, music, video, and trademarks are secured before campaign submission. Ads using licensed or third-party content without proper clearance are subject to removal.
The agreement requires advertisers to independently verify and secure all intellectual property rights for content used in ad creatives. Under this clause, ads using third-party trademarks, images, music, or video without proper licensing are subject to rejection or removal regardless of whether a rights dispute has been formally raised.
How other platforms handle this
You may not use the Shopify Services to offer, sell, or facilitate the sale of: Counterfeit goods: Sale of counterfeit goods or use of another's intellectual property without authorization or in a manner that otherwise infringes on another's intellectual property rights.
By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distri...
When you share, post, or upload content that is covered by intellectual property rights (like photos or videos) in or in connection with our products, you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to host, use, distribute, modify, run, copy, publicly per...
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"Advertisers may not use TikTok's advertising services to promote counterfeit goods or to infringe upon the intellectual property rights of third parties, including trademarks, copyrights, and patents. Advertisers must have all necessary rights, licenses, and permissions for content used in their advertisements.— Excerpt from TikTok Ads's TikTok Industry-Specific Ad Policies
(1) REGULATORY LANDSCAPE: This provision engages US copyright law, the Lanham Act for trademark protection, and equivalent IP frameworks across the EU, UK, and other operating jurisdictions. The US Patent and Trademark Office and Copyright Office administer relevant registrations, while enforcement in advertising contexts is primarily pursued through civil litigation and platform takedown procedures. (2) GOVERNANCE EXPOSURE: Medium. Advertisers using user-generated content, stock media libraries, or influencer-created content in ad campaigns face ongoing IP clearance obligations. The policy places full compliance responsibility on the advertiser, meaning that a TikTok ad approval does not constitute TikTok's validation of IP compliance. (3) JURISDICTION FLAGS: EU copyright law and the UK Copyright, Designs and Patents Act impose distinct requirements for commercial use of copyrighted materials that may differ from US fair use standards. Advertisers running global campaigns must ensure IP clearances cover all target markets. (4) CONTRACT AND VENDOR IMPLICATIONS: Agencies and creative studios producing ad content for TikTok campaigns should provide IP clearance warranties in their service agreements. Advertisers should obtain indemnification from content providers for IP claims arising from licensed materials used in campaigns. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should maintain IP clearance documentation for all creative assets used in active campaigns, including licenses for music, imagery, and video. Campaigns using influencer-created content should verify that influencer agreements transfer or license all necessary rights for paid advertising use.
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This provision places affirmative IP clearance obligations on advertisers, requiring that rights to all creative elements including images, music, video, and trademarks are secured before campaign submission. Ads using licensed or third-party content without proper clearance are subject to removal.
The agreement requires advertisers to independently verify and secure all intellectual property rights for content used in ad creatives. Under this clause, ads using third-party trademarks, images, music, or video without proper licensing are subject to rejection or removal regardless of whether a rights dispute has been formally raised.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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